Canadian PR Agency Launches Innovative Digital Marketing & Customer Loyalty Platform for Authorized Cannabis Retail Stores to Obtain, Interact with, and Reward Customers

September 03, 2020 9:14 AM EDT | Source: Sparkdown

Toronto, Ontario--(Newsfile Corp. - September 3, 2020) - Alan Aldous, a leading Canadian PR firm for the legal cannabis and psychedelics markets, has launched Stoners-as-a-Service by Sparkdown. This platform enables Authorized Cannabis Retail Stores across Canada to obtain customers, interact with them and reward them in a compliant manner.

For an introductory rate of $25 per lead, authorized retail stores receive access to pre-vetted leads of hyper-local, digitally-connected, cannabis-consuming adults. For that price, the leads the retailers receive have confirmed they are 19+, indicated their favourite way(s) to consume, and provided one or both their mobile number and email address.

Stores can now generate leads on a compliant and consistent basis without worrying about tinkering around with creating or adjusting ad copy or landing page creative. Sparkdown handles all of that and gives authorized retailers leads that they are free to cultivate a relationship with through SMS and E-mail, and reward through a compliant loyalty points program.

Pricing is flexible. While stores can obtain leads on a per-lead basis without accessing the platform, the founders recommend retailers use the all-in-one web-based portal. It allows retailers to manage all their leads and generate walk-in traffic through automated SMS and email sequences. For a cost of $149 per month per location (SMS and email costs extra), Sparkdown's Stoners-as-a-Service Platform allows retailers to see and organize all of their leads, sequence SMS and email campaigns, and provide targeted flash sales on overstocked inventory. For a limited time, Sparkdown is offering a two-week trial of the platform to all clients that purchase leads.

Sparkdown's service offerings don't stop there, with two additional offerings for stores to increase foot traffic and obtain new customers.

First, Sparkdown Contests is a service in which PR agency Alan Aldous consults, sets up, and maintains an online giveaway for authorized retailers. Contest entrants are rewarded generously with extra entries for referring other contestants - increasing the chances the contest gets hundreds of entries and goes viral. And the best part is these secondary leads are entirely FREE for retailers.

Second, Sparkdown Rewards is another boutique service that enables stores to implement and maintain a fully-branded digital rewards program that consumers can access on their smartphones.

The store's employees issue loyalty points to consumers via smartphone before purchase and on a no-purchase necessary basis. Retailers may then set rewards after the customer acquires a certain number of points.

Deploying either of these services in conjunction with the Platform, the purchase of leads, or the re-targeting of existing customers, will noticeably boost your marketing campaign results.

The additional services can be set-up for a special introductory rate of $1,000 each, with the Sparkdown Rewards program incurring a platform fee of just $100 per month per location.

For Media Inquiries:

Alex Krause
Alex@alanaldous.com
https://alanaldous.com
1-519-835-8345

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