Realm Is Partnering With Alkimi to Bring Ads Into the Metaverse
London, United Kingdom--(Newsfile Corp. - February 23, 2022) - Realm announced a new partnership with Alkimi. The collaboration will position advertisements in Realm's Metaverse and ensure a fraud-free, transparent, sustainable advertising environment. At the same time, the core pillars of Realm are in line with Alkimi's mission to restore the value exchange between advertisers, publishers, and users.
Realm X Alkimi
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Powered by Constellation, Alkimi Exchange, will in addition assist Realm to incentivise Play To Earn participants by earning from Ads.
In contrast, Realm creates an inclusive Metaverse that gives consumers ownership and a piece of equity from their self-generated data. Constellation's Hypergraph is what powers Alkimi, and effectively its data movement like fiber optic cables was in creating the internet wiring capability used today. As Realm looks to evolve and build for the future, there is a unique need to position ads in the Metaverse that allows branded partnerships the leverage while customers can decide whether to opt in, and enjoy the equity of self generated data, or opt-out giving the individual power over their data sovereignty.
Matthew Larby, founder of Realm said: "Advertising is a fundamental part of most existing social applications but the deal's been pretty bad for both the person who creates the data and the advertiser who struggles to verify their spend. Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way."
Ben Putley, CEO and Co-Founder at Alkimi Exchange said: "Advertising has always followed eyeballs and as we see the numbers of people spending time in Metaverses it will quickly become a channel advertiser will look to include in their strategies. Working with Realm allows us to help advertisers find their users in metaverses in a respectful, transparent and effective way."
Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalised NFT microverse. Creators can bring unique music, art, and games into their realms. Whole living worlds can be minted as an ERC-1155 NFT and traded on the OpenSea Marketplace. Alternatively, players can discover, trade, collect and view NFTs in the environments and experiences their creators imagined.
About Alkimi Exchange
A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is built on Constellation Network's Hypergraph - a revolutionary blockchain technology - trusted by the U.S. Department of Defense - which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency. We built Alkimi Exchange to reestablish the intended value exchange between users, publishers and advertisers. We believe in a different world that can be born from a cataclysmic event, when ID's disappear and it appears we have nothing, we can create something. Where users see fewer and better ads, Advertisers reach an engaged audience and Publishers regain control of the means for their success and continue to produce innovative and creative content. Alkimi Exchange helps you create ad products, proven successful by walled gardens across the open web. To see more about Alkimi, click here.
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