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Featured Insights from TMX Newsfile

Oct 30, 2026

What Happens to a Press Release After You Hit Submit?

THREE BEHIND-THE-SCENES CHECKS THAT CAN AFFECT WHERE A RELEASE GOES AND HOW IT APPEARS Disclosure Intelligence Series How disclosure works in modern capital markets A corporate press release can look perfectly formatted in Microsoft Word, but that doesn't always mean it will appear the same way when published. Clients typically submit their press releases to TMX Newsfile as Word documents. Newsfile then processes and formats the content for publication and distribution across news, financial...

Oct 30, 2026

Do Longer Press Releases Get More Attention? An Analysis of 30,000+ Releases

Disclosure Intelligence Series Analysis of 30,000+ press releases distributed January 1–September 30, 2026 How long should a corporate press release be? An analysis of more than 30,000 press releases distributed through TMX Newsfile between January 1 and September 30, 2026, found that longer releases generally attracted more human views within the first 72 hours. AI activity followed a different pattern, with average activity increasing initially before levelling off and declining among the...

Sep 30, 2026

Human Attention Fades Faster Than AI Views After Press Release Publication

Disclosure Intelligence Series How disclosure works in modern capital markets Human and AI views begin at almost the same pace after a press release is published. A new TMX Newsfile analysis examined when observed human and AI views occurred during the first 72 hours after publication. Nearly 70% of observed views from both audiences occurred within the first 12 hours. As time passed, however, the distribution of those views began to differ. The findings show how press release views develop...

Sep 30, 2026

Quels communiqués d’entreprises suscitent le plus d’intérêt? Les consultations humaines et par l’IA présentent une réalité différente.

Série sur la communication intelligente La façon de communiquer dans les marchés financiers modernes Les communiqués d’entreprises ne suscitent pas tous le même niveau d’intérêt. Une nouvelle analyse de TMX Newsfile a examiné environ 30 000 communiqués de presse diffusés par l’intermédiaire de TMX Newsfile entre le 1er janvier et le 31 août 2026, en comparant le nombre de consultations par les humains et par l’IA pour six types d’annonces courantes. Les résultats montrent que le nombre de...

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