CFN Media Exclusive CEO Interview: Hydropothecary's Strategic Presence, Dual Focus Set It Apart

December 07, 2017 9:00 AM EST | Source: CFN Media Group

Seattle, Washington--(Newsfile Corp. - December 7, 2017) - CFN Media Group ("CannabisFN"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an exclusive CEO interview and article discussing The Hydropothecary Corporation (TSXV: THCX) and its focus on developing award-winning products while also scaling up cannabis production capacity in a province that could give it near-exclusive supply rights.

Strategic Presence in Quebec

Canada's projected growth in the cannabis industry is driven by the pending legalization of adult-use cannabis next year. Under the new laws, provinces have the right to develop their own legislation governing the distribution and sale of cannabis, which means that different provinces could have different advantages and disadvantages affecting the licensed producers within them.

Quebec is widely known as having a unique and independent culture, compared to the rest of the country, with a French-speaking population. The consumers of the province are known for favoring products originating in the province. Not surprisingly, Quebec's Premier stated in the National Assembly recently that he would prefer adult-use cannabis sold in the province to be grown in the province. The Hydropothecary Corporation is uniquely positioned as one of only two licensed producers located in Quebec, and the only one headquartered in the province.

Quebec's pending legislation would legalize the purchase, possession, and consumption of marijuana for adults over 18 years of age. No one will be permitted to grow cannabis for personal use and possession is limited to 150 grams of dried cannabis. The drug may be smoked in the same areas as tobacco, but there would be a zero tolerance for driving under the influence of marijuana, with a 90-day suspension for those who test positive.

Strong Product & Branding

The Hydropothecary Corporation has focused on developing great products and distribution channels to accelerate its growth over the coming years. This dual focus sets the company apart from many other licensed producers that are focused purely on achieving scale and others that are focused squarely on developing pharmaceutical-grade products, and could set the stage for tremendous value creation over the coming years.

The company has invested heavily in product research and development. Its Decarb cannabis pills are ready-to-consume activated marijuana powders that are priced between $3 and $15 per gram, while its Elixir sublingual mist provides an easy-to-use consumption method. These products have already received awards at the inaugural Canadian Cannabis Awards, including a first place award for its Decarb cannabis powders and third place for Elixir.

At the same time, the company is investing about $25 million in building out a 300,000 square foot facility. The expansion would enable the company to generate an estimated annual output of about 25 tons of cannabis, which would make it among the top producers of legal cannabis - with many peers trading with $1+ billion market capitalizations.

Please follow the link to read see the CEO interview and read the full article: http://www.cannabisfn.com/exclusive-ceo-interview-hydropothecarys-strategic-presence-dual-focus-set-apart/

For more information, visit the company's website at https://www.thehydropothecary.com.

About CFN Media

CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.

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Disclaimer:

Except for the historical information presented herein, matters discussed in this release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC, which owns CFN Media and CannabisFN.com, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice. Emerging Growth LLC may be compensated for its services in the form of cash-based compensation or equity securities in the companies it writes about, or a combination of the two. For full disclosure please visit: http://www.cannabisfn.com/legal-disclaimer/

Contact

CFN Media
Frank Lane
206-369-7050
flane@cannabisfn.com

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