ANCORD Design Celebrates the Milestone of 5 Years in the Business Focusing on Sustainability

ANCORD Design, a Canada-based industrial design firm who focuses on sustainability, celebrates the milestone of its fifth anniversary

June 19, 2023 2:45 PM EDT | Source: Prodigy PR

Victoria, British Columbia--(Newsfile Corp. - June 19, 2023) - ANCORD Design Co, a sustainably focused industrial design firm, is proud to mark the significant milestone of its fifth anniversary. Founded in 2018 by Alex Nagel and Ryan Day, ANCORD has emerged as a leader in the industry, transforming product design through its commitment to sustainability and intelligent solutions. With a strong foothold in the action sports equipment sector and a growing presence in diverse consumer markets, the company celebrates its journey of innovation, client partnerships, and environmental stewardship.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/8568/170547_figure1_550.jpg

ANCORD Design Co founders Alex Nagel and Ryan Day outdoors hiking

Consumer products often witness a relentless pursuit of cost reduction and mass production. However, the action sports equipment industry stands out as a beacon of consistent innovation, prioritizing performance over compromises. ANCORD recognizes the unique nature of this industry, where quality and lifespan play pivotal roles in meeting athletes' needs and enhancing their experiences. It's an industry defined by constant evolution, brimming with character, and every brand within it exudes its distinct identity.

Sustainability lies at the core of ANCORD's ethos, and the choice to focus on action sports equipment aligns perfectly with its values. The company firmly believes that individuals engaged in outdoor activities possess a deep-rooted connection with nature, leading to a heightened sense of responsibility to protect their playground. This direct correlation between action sports and environmental consciousness fuels their dedication to designing products that not only meet performance expectations but also minimize ecological impact. The rising importance of sustainability within the industry further solidifies ANCORD's mission.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/8568/170547_figure2_550.jpg

ANCORD Logo

"Working solely on sustainable projects was quite the challenge when we first started, as we actively had to turn away clients who didn't fit our ethos. There was a lot of concern from the people around us that if we didn't change our business model, we would struggle in the future. However, we are five years in now and we have achieved so much, showing that you don't have to sacrifice your morals to be successful," says Alex Nagel.

Beyond the conscientiousness of consumers, the action sports industry itself faces the direct consequences of climate change, with shorter seasons and environmental disruptions becoming more prevalent. As these challenges become increasingly apparent, both consumers and industry stakeholders are becoming more conscious of their choices and the brands they support. ANCORD recognizes the urgency and necessity of addressing these environmental concerns and views their work as a crucial opportunity to illustrate the importance of sustainable practices.

Reflecting on their journey, the co-founders highlight a significant milestone in securing a contract with Burton, a prominent snow sports company. This achievement serves as a validation of their unwavering dedication and tireless efforts in focusing on action sports equipment. Collaborating with one of the industry's largest players reinforces ANCORD's position as a trusted and influential design firm. It affirms that their approach to sustainability and intelligent design resonates with clients and assures their path to success.

Looking ahead, ANCORD envisions a future where they not only continue working with renowned brands worldwide but also venture into launching their own thoughtfully designed product lines. With their accumulated experience and expertise, the company aims to introduce innovative products that address real-world challenges while upholding its commitment to sustainability. These endeavors may involve strategic partnerships and even the creation of separate entities to bring their vision to life.

Media contact:
Name: Alex Nagel
Email: aloha@ancorddesign.co

Source: The Newsdesk

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/170547

info