The Very Good Food Company Increases U.S. Retail Presence with Earth Fare Supermarkets

Vancouver, British Columbia--(Newsfile Corp. - September 14, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, is pleased to announce it is expanding its U.S. retail presence with Earth Fare, a U.S. based health and wellness supermarket retailer. Starting in November, VERY GOOD's original The Very Good Butchers suite of plant-based alternative meat products and its newest gluten-free and soy-free product line, Butcher's Select, will be rolled out into all 23 of Earth Fare's locations in major states including North Carolina, South Carolina, Florida, Tennessee, Virginia, Georgia, Ohio and Michigan. This brings the total number of U.S. stores that will carry the Company's products to 175 locations in 20 cities across 15 states, and across North America, our products will soon be available in 825 outlets.

Earth Fare is one of the largest natural and organic food retailers in the U.S. focused on selling natural and organic products that meet some of the highest food standards such as being free of various artificial additives, high-fructose corn syrup, hormones and antibiotics. Core to its mission, and aligned with VERY GOOD's values, is Earth Fare's belief in providing the cleanest, highest quality ingredients to consumers.

"Demand for our premium plant-based products is growing and the partnership with Earth Fare is the first time our products will be on retailers' shelves in the Southeastern U.S. This also marks the debut of our Butcher's Select products in U.S. stores amidst the line's growing momentum," said Mitchell Scott, Co-Founder & CEO of The Very Good Food Company. "Increasing our presence in U.S. retail stores is a top priority for VERY GOOD as it is an area where we see potential for strong growth. We anticipate securing additional distribution points in U.S. stores by the end of the year and into 2022."

Just last week VERY GOOD announced that it has expanded its retail footprint in Eastern Canada and Québec. The Company's Very Good Butchers product line up is now available in Québec at 10 Rachelle Béry health food stores and online throughout the Greater Toronto Area via Voilà by Sobeys' online home delivery service (voila.ca).

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD's core brands: The Very Good Butchers and The Very Good Cheese Co. www.verygoodfood.com

OUR MISSION IS LOFTY, BADASS BUT BEAUTIFULLY SIMPLE: GET MILLIONS TO RETHINK THEIR FOOD CHOICES WHILE HELPING THEM DO THE WORLD A WORLD OF GOOD. BY OFFERING PLANT-BASED FOOD OPTIONS SO DELICIOUS AND NUTRITIOUS, WE'RE HELPING THIS KIND OF DIET BECOME THE NORM.

Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating but not limited to: the upcoming distribution into Earth Fare stores in the United States; the expected future expansion of VERY GOOD's retail distribution in the United States and the benefits the Company expects to derive therefrom; as well as the number of retail outlets across North America in which the Company will be available. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the availability of sufficient financing on reasonable terms to fund VERY GOOD's capital and operating requirements, the continued strong demand for VERY GOOD's products, the successful placement of VERY GOOD's products in retail stores and continued e-Commerce growth, VERY GOOD's ability to successfully enter new markets and manage its international expansion, VERY GOOD's ability to increase production capacity and obtain the necessary production equipment, the availability of labour as well as the accuracy of construction schedules and cost estimates for the commissioning of production lines at VERY GOOD's Rupert and Patterson facilities and the timely receipt of required permits, VERY GOOD's relationship with its suppliers, distributors and third-party logistics providers, and the Company's ability to position VERY GOOD competitively. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD's most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

For further information, please contact:

Mitchell Scott
Chief Executive Officer
The Very Good Food Company Inc.

Sabina Srubiski
Director, Investor Relations
The Very Good Food Company Inc.
Email: invest@verygoodfood.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/96448