GenTech's Leonard Armenta Shares Strategic Vision on Joshua Schall Podcast

November 24, 2020 9:15 AM EST | Source: GenTech Holdings Inc.

New York, New York--(Newsfile Corp. - November 24, 2020) -  GenTech Holdings, Inc. (OTC PINK: GTEH) ("GenTech" or the "Company"), an emerging leader in the high-end Premium Coffee (, ("Secret Javas") Hemp Wellness ( ("Hakuna") and Functional Foods subsidiary SINFIT Nutrition Inc. ( ("SINFIT") is excited to announce that the CEO of SINFIT, Leonard Armenta, recently joined Joshua Schall on his popular podcast to discuss the Company's strategic vision.

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In the interview, Armenta discussed the evolution of SINFIT, as well as his roots with MusclePharm™ where he was one of the first key employees.

He notes that GenTech acquired the SINFIT brand over the summer as a global opportunity with powerful brand positioning in the "hardcore" functional foods space. He also discusses the evolution of the SINFIT brand toward a broader, more mainstream end-market audience, with a focus on health, nutrition, and consumer appeal.

Armenta also discussed the Company's expansion in distributors working with SINFIT products, which has dovetailed with its evolution toward a more mainstream end-market strategy, including its powerful push in international markets across several continents over recent months.

The interview also explored the Company's Secret Javas segment and its recent acquisition of Hakuna Supply, a leading player in the CBD products marketplace, as well as the Company's focus on strategic growth through acquisitions and operational execution.

Looking ahead, Armenta noted in the interview that the Company's current segments share strategic synergies, particularly when partnering with major distributors, which produces additional opportunities over time.

Sinfit branded products registered over $2.2 million in global sales in 2019 and are now approved for sale and available for purchase on the and e-commerce platforms as well as in over 2,500 GNC locations in North America and over 10,000 global physical and e-commerce stores across more than 10 countries around the world.

Sinfit products as well-positioned relative to peers and to the long-term macro tailwind defining the functional foods market, which saw sales top $267 billion in February of this year on a global basis, with sales in the US reaching $63 billion, according to Euromonitor 2020. This trend is part of a larger supportive momentum in the general category, with global sales of organic food and drink topping $105 billion in 2018 (Ecovia 2019). U.S. organic food sales also reached $47.9 billion, up 5.9% in 2018 (OTA 2019). In 2019, 77% of U.S. adults used dietary supplements, an all-time high (CRN 2019). U.S. supplement sales are estimated to have reached $49.3 billion in 2019, up 6.2% (NBJ 2019).

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About GenTech Holdings, Inc.

GenTech Holdings, Inc. is a publicly traded company under the symbol GTEH. The Company launched a high-end Coffee Subscription service in early 2020 called Secret Javas, owns a Functional Food company, SINFIT Nutrition and recently closed its acquisition on Products-Groups' "Hakuna Supply".

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