CaniBrands Capitalizes on CBD with Deep Product Line & Celebrity Support -- CFN Media

December 09, 2019 9:22 AM EST | Source: CFN Media Group

Seattle, Washington--(Newsfile Corp. - December 9, 2019) - CFN Media (OTCQB: CNFN), the leading agency and financial media network dedicated to the North American cannabis industry announces publication of an article discussing CaniBrands and its CEO, Chris Lord's in-studio interview.

Cannabidiol, better known as CBD, has become one of the most popular wellness products in the United States over the past couple of years. BDS Analytics and Arcview Market Research expect CBD sales to grow at a 49% compound annual growth rate to surpass $20 billion by 2024-making up about half of the total cannabinoid industry-as sales shift from cannabis dispensaries to pharmacy and grocery stores.

CaniBrands brings extensive consumer packaged goods and branding experience to the CBD space, where it has developed a science-based product line encompassing numerous form factors and proprietary formulations. The company's Can-i products are supported by 12-time Olympic medalist Dara Torres-its Global Spokesperson-and acclaimed high-performance trainer, Andy O'Brien-its Sports Science Advisor.

In a recent interview with CFN Media, Co-Founder and CEO Chris Lords discusses the company's unique approach to the market and growing product line:



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Are you an accredited investor? Learn how to invest in CaniBrands before it goes public

Holistic Approach with Many Choices

CaniBrands offers a premium product line that includes Can-i Boost, Can-i Sleep, Can-i Mend and Can-i Fresh, which are scientifically-formulated to deliver specific wellness benefits.

The company's best-seller by revenue, Can-i Boost™, combines hemp-derived CBD with a powerful blend of vitamins and herbal extracts designed to keep you alert, energized and clear-headed without any crashes or jitters. Meanwhile, the company's best-seller by volume, Can-i Sleep™, combines the same hemp-derived CBD with melatonin and other supplements designed to promote a healthy sleep cycle.

In addition to these best-selling products, the company's Can-i Mend™ addresses pain, inflammation and soreness by accelerating the body's healing process. The product is popular among athletes looking to cut recovery time and reduce post-workout soreness. And finally, the company's Can-i Fresh™ is designed to deliver antioxidants, support the immune system and promote mental clarity on a day-to-day basis.

CaniBrands Capitalizes on CBD with Deep Product Line & Celebrity Support -- CFN Media

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These products are available in multiple form factors, including a sublingual tincture, oral spray and cream, providing customers with many different choices. For example, many athletes appreciate creams to provide localized pain relief, whereas oral sprays provide a convenient on-the-go form factor for busy people. All of these products can be helpful at different times of the day from Can-i Boost™ in the morning to Can-i Sleep™ at night.

Are you an accredited investor? Learn how to invest in CaniBrands before it goes public

Active Expansion into New Markets

CaniBrands has been actively focused on establishing new distribution channels, expanding into new markets and launching new product lines.

The company began by building their own direct-to-consumer platform before moving onto Amazon Prime to access more households. Pilot programs are exploring the possibility of home delivery reselling in local markets, as well as online affiliate marketing, which could significantly expand its distribution and reach new customers throughout the United States that may not otherwise find them online.

Early next year, the company plans to launch its products in Canada before expanding into other international markets. The company's Brand Ambassador, former NHL player and media personality Paul Bissonnette, will be integral in supporting the Canadian launch. Since becoming the first country to legalize recreational cannabis, Canada has been widely considered a leading market for cannabinoid-based products.

The company also aims to launch a variety of new product lines over time. For example, the company is exploring softgels, beverage, and other product formats (e.g. topicals, bars, and powders), as well as products containing other cannabinoids (e.g. CBN or CBG). The company's CaniBuy™ ecommerce management platform also aims to integrate websites, ecommerce, payments and fulfillment into a single client-facing portal.

Gearing Up to Go Public in the Near-term

CaniBrands recently began a $5 million capital raise targeting accredited investors, and the founders and two strategic investors have already committed more than $1 million of the funding round. Management says that the proceeds will be put towards a variety of revenue-driving activities, as well as R&D and general operational expenses.

With no long-term debt, a seasoned management team, commercial products and a solid business model, the company is well-positioned to capitalize on the rapid growth of the CBD market over the coming years.

Accredited investors that are interested in participating in the funding round are encouraged to sign up to receive an investor presentation and corporate updates.

Are you an accredited investor? Learn how to invest in CaniBrands before it goes public

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About CFN Media

CFN Enterprises Inc. (OTCQB: CNFN) is the owner and operator of CFN Media, the leading agency and digital financial media network dedicated to the legal cannabis industry.

For Visitors and Viewers

CFN Media's Cannabis Financial Network (CannabisFN.com) is the destination for savvy investors and business people profiting from the worldwide cannabis industry. Viewers will see breaking news, exclusive content and original programming involving the people, companies and investments shaping the industry.

For Cannabis Businesses & Companies

CFN Media is a leading agency and financial media network dedicated to the cannabis industry. We help private, pre-public and public cannabis companies in the US and Canada attract capital, investors and media attention.

Our powerful digital media and distribution platform conveys a company's message and value proposition directly to accredited and retail investors and national media active in the North American cannabis markets.

Since 2013, CFN Media has enabled the world's preeminent cannabis companies to thrive in the capital and public markets.

Learn how to become a CFN Media client company, brand or entrepreneur: https://www.cannabisfn.com/become-featured-company/

Disclaimer

The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/

Company Contact:

CaniBrands
Chris Lord
CEO
chrislord@canibrands.com

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