Maison IRFE Creates Captivating Fragrances and Gowns in NYC

May 06, 2024 2:12 PM EDT | Source: Agency 7 Inc.

New York, New York--(Newsfile Corp. - May 6, 2024) - Maison IRFĒ, the renowned high fashion house founded in 1924 in Paris by the princely couple Felix Yousoupoff, closely related to Russian and European aristocracy, and Irina Romanova Yousoupoff, niece of Emperor Nicolas II, has been revived in New York City.

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Artistic Director Olga Sorokina created a Fragrance Collection for the 100th Anniversary of MAISON IRFĒ,
Inspired by formidable female characters

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The house now proudly unveils its exclusive capsule collections of cocktail and soiree gowns, along with five unique signature perfumes now available on NeimanMarcus.com. The IRFE Smoldering Pepper Fragrance has been nominated for the esteemed Best New Indie Fragrance award by The Fragrance Foundation.

Drawing inspiration from its storied imperial history, Maison IRFĒ's designs encapsulate Aristocratic Romanticism, Culture, and History, elegantly translated into the language of Fashion.

View the Spring/Summer '24 collection here.

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Maison IRFĒ Eau De Parfum Collection

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Maison IRFĒ Vintage Advertisements 

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Since its inception, Maison IRFĒ quickly ascended to prominence, captivating chic European and American clientele with its aristocratic founders and exquisite fashions. Although the Fashion House closed its doors in 1931, the fragrance legacy continued until the 1940s. After nearly eight decades, Olga Sorokina, the current owner and creative director, revived Maison IRFĒ in 2008, bringing it to Rue du Faubourg Saint-Honoré in Paris and later relocating the headquarters and design studio to New York in 2016.

For the 100th anniversary, Olga Sorokina, with the help of perfumers from the famous company DSM Firmenich, created a fragrance collection of 5 scents inspired by female characters. Olga Sorokina, an accomplished artist and philanthropist, has led Maison IRFĒ for 15 years, infusing her multicultural background into contemporary while preserving the historical heritage of the House.

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Maison IRFĒ SS' 24 

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Today, Maison IRFĒ stands as a symbol of sustainable luxury, crafting couture collections in the heart of New York City. Olga Sorokina, in describing her journey, shared, "I wanted everything to look as if the IRFE had not ceased its activities for a century."

Maison IRFĒ's latest venture into the world of fragrances introduces five distinct Eau de Parfum constructions, each designed to complement specific dresses, conveying individual emotions and feelings.

Olga Sorokina expresses her dedication to diversity, stating, "For me, there is no age, skin color, and nationality. I love women who live by their emotions more than by reason, outside of the general standards."

The fragrances are designed to celebrate individuality, catering to women who appreciate change, uniqueness, and a distinctive point of view.

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Maison IRFĒ SS' 24 

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About Maison IRFĒ

Maison IRFĒ, led by Olga Sorokina, is a high-fashion house rooted in aristocratic heritage, crafting timeless and contemporary collections. From gowns to signature fragrances, Maison IRFĒ invites individuals to embrace the language of fashion and celebrate the artistry of living.

For media inquiries, please contact:
Mandie Erickson
mandie@showroomseven.com
646-479-0777

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/207508

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