Nidra Devi Presents New Fall/Winter 2024 Collection During New York Fashion Week

New York, New York--(Newsfile Corp. - February 22, 2024) - Nidra Devi, founded by Keren Craig, is thrilled to announce the debut presentation of its highly anticipated Fall/Winter 2024 collection at the esteemed NeueHouse Madison Square, during New York Fashion Week.

Nidra Devi by Keren Craig

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Since its inception just a year ago, Nidra Devi now presents the "Twilight Reveals Each Dream" collection inspired by the mystical, the ethereal, and the moments between dusk and daylight. In the presentation, texture techniques were displayed in denim and velvet while oxblood sequins and frayed organza florals created an air of weightlessness and light. Details of playful tassels and fringing dimensionalized Craig's designs. Each look was complimented by the exclusive jewelry collection, Surya and the Moon for Nidra Devi, and shoes provided by Italian shoe designer, Francesca Bellavita.

Nidra Devi by Keren Craig

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Nidra Devi by Keren Craig

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Incorporating traditional Indian craftsmanship, Nidra Devi's fine hand details honor the practice of time and touch. Each piece acts as is a tribute to the notion that clothing holds the infinite potential to be a celebration of one's unique identity. "It's about designing for the woman who I am and my friends are. It wants to be a bit fun and flirty," Craig said.

Named after the Hindu goddess of sleep, Nidra Devi was established with a vision to create a collection that reflects a modern, whimsical approach to design. Intricately detailed evening wear made to make women feel their most glamorous. Nidra Devi offers a distinctive selection of highly crafted, embellished, embroidered evening separates, tuxedos, and dresses.

Zanna Rassi and Keren Craig 

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Surya and The Moon

Surya and The Moon blends traditional Indian craftsmanship with modern design. Rooted in India, it distinguishes itself by embedding generational narratives within each piece, creating a deep connection between the artisan's heritage and the wearer’s journey. Collections are handcrafted in Maharashtra, Rajasthan, and West Bengal, showcasing a dedication to tradition and quality.

The 'Surya' collection, inspired by the sun, features designs with deep cultural resonance. The 'Moon' collection offers adaptability and personalization through unique, customizable pieces that echo individual stories. 

Committed to ethical sourcing and sustainability, its jewelry meets strict standards of craftsmanship and ethical practice. Designed to be experienced, not just worn, Surya and The Moon symbolizes a harmony of heritage and modernity.

NeueHouse

NeueHouse is a private work and social home for creative and professional progress.

Through beautifully designed houses, thought-provoking cultural programming, and elevated hospitality, NeueHouse offers an unparalleled work experience that unlocks the potential of brands and innovators alike. NeueHouse is home to a curated community of original thinkers at the intersection of culture and commerce, whose work is defining the fields of technology, design, media, the arts, entertainment, and more. With locations in New York, Hollywood, and Venice Beach, NeueHouse is the preeminent place to create, collaborate and connect.

Nidra Devi by Keren Craig 

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Media Contact
Mandie Erickson
646-479-0777
mandie@showroomseven.com

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