Aligned Raises $5.8M to Build the First B2B Buyer-Seller Network

With its collaborative workspaces and impending B2B buyer-seller network, the company aims to re-streamline the decades-old sales workflows

May 02, 2023 9:00 AM EDT | Source: InboundJunction Ltd.

Tel Aviv, Israel--(Newsfile Corp. - May 2, 2023) - Aligned, pioneering the first B2B buyer-seller network, has completed a $5.8 million seed round led by Hetz Ventures and NFX, with participation from global strategic sales leaders and angel investors.

Despite the enterprise push towards digitalization, the way buyers and sellers collaborate has remained largely unchanged, still composed of endless email threads, attachments, and links to spreadsheets. The result is a frustrating buying experience with less deals closed. According to Gartner, 77% of B2B buyers say their recent purchase was complex or difficult.

To counter that, Aligned is developing a network to streamline seller-buyer interactions and foster more effective collaboration across all stages of a deal's life cycle. Aligned aims to bring order to the chaos associated with B2B deal making with online "rooms" for sellers and buyers to collaborate on shared resources, coordinate next steps and timelines, communicate with all stakeholders, and build and sign proposals. Additionally, by analyzing interaction data and intent signals of stakeholders, Aligned generates insights to help sellers make informed decisions, not gut-driven ones.

"B2B buying and selling is a chaotic process involving numerous stakeholders and often months of back and forth, with many blind spots and moving parts to control," said Gal Aga, CEO and co-founder of Aligned. "These modern times present a game-changing opportunity to make buying and selling more impactful for both sides, even enjoyable. We're passionate about leading this change to make the B2B buying and selling experience frictionless, collaborative, and streamlined."

Aligned's collaborative approach lays the foundation for the first network of B2B buyers and sellers that will enable the creation of publicly available profiles, connecting with prospects, and executing all aspects of a deal directly from within the platform, while benefiting from greater credibility and the network effect.

"Aligned has identified a major gap in the sales tech market that demands a more effective collaborating experience that enables both parties to stay focused on their long-term goals," said James Currier, General Partner at NFX. "By creating the first and only network for buyers and sellers that's fully focused on improving the customer journey, Aligned is tapping into the root of B2B sales inefficiency to pioneer the next household name for buyer-seller interactions."

With thousands of users and hundreds of new companies joining each month, Aligned will use the funds to scale its team to keep up with demand, embed further innovative deal analytics and AI into its platform, and help build out the first professional, global network of B2B sellers and buyers.

About Aligned

Aligned is based in Tel Aviv and was founded in 2021 with the purpose of accelerating and streamlining B2B buyer-seller collaboration. Using its shared online workspaces, Aligned is developing the first network exclusively for B2B buying and selling to foster smoother collaboration, facilitate stronger business relationships, and ease the deal pipeline process.

Dan Edelstein

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