JZZ Technologies, Inc. Adds 28 Million Healthcare Products Consumer Records to Its Active Lifestyle Media Marketing Database
Anderson, South Carolina--(Newsfile Corp. - September 20, 2022) - JZZ Technologies Inc.'s (OTC Pink: JZZI) ("JZZ" or the "Company") newly created digital marketing division has added 28 million new records to its database for marketing to U.S. healthcare products consumers.
JZZ Technologies, Inc. has acquired marketing data for more than 28 million U.S. healthcare product consumer records as part of its ongoing data acquisition efforts. These new records will be offered to Active Lifestyle Marketing customers as part of the Company's emerging marketing suite of products that includes 30+ million seniors, medical professionals, B2B contacts, 17 million metaverse users and now, 28 million healthcare products consumers.
The deal with a third-party provider requires that JZZ Technologies participate in a structured data sharing plan whereby JZZ and the data provider exchange records.
Email direct marketing is still considered among the most effective forms of digital advertising and the medical consumer segment offers one of the best yields in the industry. According to the digital marketing analysis group Wordstream, healthcare advertisers pay an average cost per click of $3.17 for ads through digital platforms. That compares to the average across all industries which is just $2.32 per click.
Using the comparable models for pricing, JZZ expects that its new record set can potentially generate up to an average of $315,000 per send. That is based on delivering a .5% click rate utilizing the entire new database with a 75% in-box delivery rate. The click rate may be higher or lower depending on individual marketing messages and other factors.
Charles Cardona, CEO of JZZ technologies, Inc. stated, "We will continue to broaden our product selection for Active Lifestyle Digital Media products as possible. The medical products consumers segment is naturally aligned with our audience of adults 55+ and it's a great source for digital income. We plan to focus on this segment as much as possible to maximize our potential for revenue."
"We are beginning to generate revenue from our database with major digital service providers and that will start to really bear fruit in the next quarter," Cardona adds.
JZZ currently holds data sets for active adults age 55+, medical professionals, veterans, B2B contacts and many other segments. The total database of records owned and/or licensed by JZZ Technologies now equals roughly 70 million records. The Active Lifestyle Marketing division is continuing to segment the targeted data to include specific verticals such as individuals with diabetes, aging issues, and insurance consumers, among others.
About JZZ Technologies, Inc.
JZZ Technologies, Inc. is a diversified technology company engaged in digital media business which includes online media and apps (activelifestylemedia.com), content creation, and digital marketing, targeted to active adults 55+, strategic biotechnology and bioscience related to Human Life Extension and quality of life businesses that support improved quality of life for the aging population. For more information, please visit www.jzztechnologies.com.
JZZ Technologies, Inc.
Charles Cardona, CEO
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