PK Beans Subscription Service provides Peekabeans Club Expansion Update

Vancouver, British Columbia--(Newsfile Corp. - July 19, 2021) - Peekaboo Beans Inc. (CSE: BEAN) (OTC Pink: PBBSF) ("PK Beans" or the "Company") is pleased to share an update on the Company's Peekabeans Subscription Service in collaboration with For Heroes Only.

The Company is set to launch their monthly adventure Subscription box, "The Peekabeans Club," in the US for August of this year after a successful test launch in Canada for their subscription program, entering the 10-billion-dollar subscription market space. The company is projecting $4.5M in subscription box revenue by 2024 with 15,000 monthly subscriptions.

In addition to expanding its market, PK Beans is excited to announce the launch of a new product expansion of Peekabeans Club, launching this holiday season. This program, "The Journey to Sleepy Town," as with The Peekabeans Club, is an experience designed by an Emmy Award winning child psychologist that brings the PK Beans clothing into an interactive experience that children and parents will love.

This expansion project incorporates the same augmented reality experience, elements and characters seen in Season 1 of The Peekabeans Club, however, will be available as a stand-alone product package, focused on creating ease and structure to the bedtime routine. It will feature soft goods, digital technology, and storytelling, as well as interactive clothing designed to improve bedtime routines for families.

PK Beans is excited to be able to offer their subscription program into the US market with the goals to increase licensing opportunities and continue to broaden their omni-channel platform; while boasting strong 45% projected margin for the Company.

About Peekaboo Beans Inc.

PK Beans is an integrated and innovative children's wellness brand. From sustainable clothing options that kids love to wear, to healthy foods that fuel children's play, our mission is to provide the ingredients for a playful life. Together with our monthly adventure subscription box, consisting of interactive and engaging activities that educate and entertain, developed by an Emmy award-winning child psychologist and devoted kid-experts, our goal is to enrich, empower and nourish children through quality nutrition, clothing and play - every day. The company maximizes revenue by reaching sellers and online retailers through an omni-channel approach.

To learn more about PK Beans, visit: www.pkbeans.com.

On behalf of the Board of Directors,
Peekaboo Beans Inc.
Ms. Traci Costa, President and CEO
(604) 279-2326

For more information, please contact the Company at:
IR@pkbeans.com
1-604-279-2326

Reader Advisory

This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/90492.

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