QOEG Marketing Strategy Outpaces Competition in Developing Communities
Innovative Small Cap on Track for Worldwide Expansion
New York, New York--(Newsfile Corp. - July 13, 2021) - PCG Digital -- When it comes to online education, China's Tier 1 cities are saturated. According to Alvin Chau, founder of Quality Online Education Group (OTC: PINK QOEG), "80% of the online education market is located in Tier 2 and Tier 3 cities across the nation." A focus on serving and marketing to less-developed communities in China now leads the education group's robust expansion strategy.
In China, a Tier 2 city is one where the real estate market is developing but has not yet reached its full potential. A Tier 3 city is a more rural environment, where real estate is cheap, and development will continue into the future. In China, that development includes higher learning institutions and secondary schools.
"Most of our competitors are focused on Tier 1 cities in China," Mr. Chau said in a recent interview. "The market is saturated there and it's not where the greatest need for online education can be found. Developing and rural communities have fewer educational resources and residents need to reach out beyond their geographical area for advanced learning."
QOEG: Education Has the Power to Change Someone's Future
Mr. Chau, a senior IT professional for over 25 years, has always believed that education changes lives, potentially influencing the course of people's futures. He has volunteered as a teacher and coached at summer camps in Canada, China, Venezuela, London, and Amsterdam.
"A couple of years back I was watching one of our videos of a girl learning English online," Mr. Chau shared. "She was sitting on a rooftop, in a relatively remote countryside in China, listening to our tutor with a look of pure joy on her face. Those resources did not exist in that city before. Through us, she can learn the best from the world."
Headquartered in Toronto, Canada, QOEG has multiple centers in China supported by a Philippines operations center that handles sales, marketing, and customer support. Course content and training are developed in Canada and tutors are available in North America and the Philippines, but the company's first market is China.
Last year, QOEG began using a unique and successful selling model called "Mommy Influencer" to expand its operations in China. "Mommy Influencer selling model is, in essence, fission marketing," Chau explained. "Through Word of Mouth Marketing and online social group management with combing the online camps and demo and offline meet-up, the key opinion leader (KOL) becomes our online course consultants." The company's Tianjin office doubled in size and relocated to a much larger space in Dalian. Operations in the Philippines and Canada are also expanding.
"The model works, and our entire team is behind it." Says Mr. Chau
Combining Education and Entertainment for Better Results
QOEG uses an innovative teaching approach that combines education and entertainment, making each learning experience an enjoyable one for students. That doesn't take away from efficiency though. Each lesson is targeted to achieve a specific goal and students have the resources they need if they struggle with any of the learning. Lessons are available on PC or mobile.
"Our product line is a complete package," Mr. Chau says. "We provide the best quality tutors and custom-made course content during the real-time session, along with pre and post class exercises powered by our AI system to ensure the student goals will be reached. We provide a dedicated teaching assistant to support each student along the way."
Recent accolades show that the approach is working. QOEG has received prestigious awards including "Most influential Online Education Brand in China", "30 most reputable companies of the year 2021", "Most outstanding Online e-learning platform in Canada in 2021" and "10 Best Innovative Companies to Watch in 2021."
Growth and Expansion Projections for 2021
With a successful proven business model that is already working in a number of communities, QOEG has plans to expand and replicate the model in up to 300 additional cities in China in these 2 years. The company expects there will be significant organic growth from its "Mommy Influencer" strategy in each of those new markets.
International expansion is also an important part of QOEG's growth strategy. The organization views the need for English learning in Southeast Asia and South America as an "essential" service that it is in a position to provide. Plans are already underway to expand to these areas in the near future, possibly by the end of 2021.
From the B2B side, the company will be leveraging its core strengths - quality tutors and customized content to partners in the public-school sector, after school tutoring centers, book-clubs, and other online education companies. QOEG recently signed a partnership agreement with a platform to provide one-stop educational service.
QOEG is well-positioned for strong growth in 2021 and beyond. The organization's strategic focus on under-served Tier 2 and 3 markets in China, and significant planned expansion in different countries, strategic mergers and acquisition plan, paired with its unique approach to learning success, makes QOEG a compelling investment opportunity to watch. To find out more, visit www.qualityonline.education.
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