The Very Good Food Company Announces Director of US Sales and Provides E-commerce Update

Vancouver, British Columbia--(Newsfile Corp. - February 10, 2021) - The Very Good Food Company Inc. (CSE: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY" or the "Company") is pleased to announce the appointment of Kevin Callaghan, a veteran sales executive in the plant-based food space, as its Director of Sales for US markets; as well as provide an update on US e-commerce activity.

Director of US Sales

Kevin Callaghan joins the VERY team as our new Director of US Sales focusing on building our wholesale and food service partnerships and points of distribution in the US market. Kevin was sought after by VERY's executive team for his extensive experience in the plant-based food industry where he held senior roles with early rapid growth companies. Notably, Kevin served as the Senior Eastern Regional Sales Manager for seven years with a major plant-based dairy alternative food company based in Canada; where he was responsible for scaling its US sales and overseeing sales, promotional, and product placement initiatives. Recently, Kevin was the Senior Director of US Sales for an emerging plant-based cheese company, where he established over 3,500 points of distribution for the brand in six months with key retailers such as Wegmans, Sprouts, Costco, Ingles and Central Market.

CEO Mitchell Scott commented: "We are thrilled that Kevin has joined the VERY team as he has a proven track record of launching and scaling high growth plant-based food brands in the US market. With Kevin's network and expertise, we will successfully build our US sales channel for both retail and food service. VERY has already received numerous requests for product samples from large US based retailers and look forward to our products being on their shelves in the near future."

Update on US E-Commerce Sales

VERY is also pleased to provide an update on US based e-commerce activities. The Company has experienced significant growth in order volume from US consumers over the past year. In 2019, 550 orders were received from US online customers as compared to 16,024 orders in 2020, resulting in a 2,813% increase in order volume. This US e-commerce sales order growth is a result of digital marketing campaigns and community building initiatives introduced in the latter part of 2020. VERY recently launched a separate US e-commerce website to provide a more seamless customer service experience to US consumers and for better search engine optimization.

About The Very Good Food Company

The Very Good Food Company Inc. is an emerging plant-based food technology company. Our mission is to use progressive food technology to create plant-based meat and other food products that are delicious while maintaining a wholesome nutritional profile. To date we have developed a core product line under The Very Good Butchers brand.

For further information, please contact:

Mitchell Scott
Chief Executive Officer and Director

Investor Relations:

Edge Communications Group

Neither the Canadian Securities Exchange nor its Market Regulator (as defined in the policies of the Canadian Securities Exchange) accept responsibility for the adequacy or accuracy of this release.

Cautionary Note Regarding Forward-Looking Information

This news release contains forward-looking information. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward-looking information contained or referred to in this news release includes, but is not limited to Kevin Callaghan's experience and qualifications and the benefits the Company expects to derive therefrom, and the Company's plans and ability to successfully build out its US channel for retail and food service.

Forward-looking statements or information are based on a number of factors and assumptions which have been used to develop such statements and information, but which may prove to be incorrect. Certain assumptions in respect of continued strong demand for our products; that added production capacity will enable us to increase our sales volume, that we do not experience material interruptions or supply chain failures as a result of COVID-19, our ability to retain key personnel, the availability of labour, and changes and trends in our industry or the global economy are material assumptions made in preparing forward-looking statements or information and management's expectations. Although the Company believes that the expectations reflected in such forward-looking statements or information are reasonable, undue reliance should not be placed on forward-looking statements because the Company can give no assurance that such expectations will prove to be correct. Factors that could cause actual results to differ materially from those described in such forward-looking information include, but are not limited to: negative cash flow and future financing requirements to sustain operations; dilution; limited history of operations and revenues and no history of earnings or dividends; competition; economic changes; and the impact of and risks associated with the ongoing COVID-19 pandemic including the risk of disruption at the Company's facilities or in its supply and distribution channels. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company.

Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.

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