CENTR Brands Corp. Announces Tennessee Launch

Vancouver, British Columbia--(Newsfile Corp. - January 13, 2021) - CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) ("CENTR") is pleased to announce the Tennessee launch of CENTR™ and new CENTR™ Sugar Free, its sweetener-free, all natural CBD beverage with just 10 calories. CENTR™ and CENTR™ Sugar Free will be distributed by Nashville-based Hempire Distributing, LLC ("Hempire"). Hempire is powered by Ajax Turner, a distributor of premium non-alcohol beverages, top-selling local, regional, and import brewers, and award-winning wines and spirits.

Hempire is a hemp, CBD, and health product DSD distribution company focused on delivering the best quality hemp-based products to retail locations across the Middle Tennessee area. Find out more by visiting Hempire's website: https://www.hempiredistributing.com/.

"Hempire is a superb partner for CENTR in Tennessee," said CEO Joseph Meehan. "With Ajax Turner's distribution network and system, Hempire brings a new level of sophistication and scale we are excited to partner with."

CENTR™ and CENTR™ Sugar Free are now available for sale in 19 U.S. states, sold to thousands of retailers and on-premise accounts via a network of 10 regional distributors.

About CENTR Brands Corp. CENTR Brands Corp. develops and markets non-alcoholic, functional "better beverages" for the global market. The Company's first products, CENTR™ and CENTR™ Sugar Free, are sparkling, low-calorie, CBD beverages.

Follow CENTR Brands Corp. on LinkedIn, on Instagram and Facebook at @findyourcentr, and www.findyourcentr.com.

For further information, contact Joseph Meehan at jmeehan@centrcorp.com.

On behalf of the Board,


/s/ Joseph Meehan

Joseph Meehan, Chief Executive Officer

This press release may contain "Forward-Looking Statements" within the meaning of applicable Canadian securities laws. Actual results may differ from those indicated as a result of finalization of the Company's financial statements as well as other risks and uncertainties. Such statements represent the Company's current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

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