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Dark Horse Espresso Partners with RC Coffee to Launch the Dark Horse Coffee Automat
Canada's first premium robotic cafe serves contactless, barista-quality coffee outdoors
October 07, 2020 11:30 AM EDT | Source: TechTrex
Toronto, Ontario--(Newsfile Corp. - October 7, 2020) - Dark Horse Espresso Bar and RC Coffee are excited to announce the launch of the Dark Horse Coffee Automat, a robotic, contactless, outdoor espresso bar in the heart of Toronto's Yorkville neighbourhood. Canada's first Coffee Automat pilot location can now be found in Toronto at 1235 Bay Street for a limited time, as the companies target expansion plans nationwide for 2021.
Figure 1: Dark Horse Espresso partners with RC Coffee to launch the Dark Horse Coffee Automat at 1235 Bay Street
To view an enhanced version of Figure 1, please visit:
https://orders.newsfilecorp.com/files/7447/65353_ce34bf17e49728a1_001full.jpg
The Automat is a joint venture, combining the traditional coffee expertise of local favourite, Dark Horse Espresso Bar, with the innovative, self-service technology provided by RC Coffee. The companies have collaborated to refine a fully automated barista that delivers the made-to-order coffee with a premium café experience outdoors.
"We're thrilled to expand our offerings in the city," says Max Daviau, VP of Retail and Partner of Dark Horse Espresso. "By partnering with RC Coffee, Dark Horse Espresso Bar is able to serve our locally roasted, ethically sourced coffee to more customers in a new way, while maintaining the high standards they have come to expect from our other locations."
The new café concept is truly unique. The team partnered with the local design duo behind Mjolk to stage a cozy café storefront and whimsical window display. The display was designed to inject a sense of playfulness and comfort into the coffee experience. Each carefully crafted beverage is served according to Dark Horse's high standards for premium-quality coffee with options for customization. Customers can order directly through the screen or access the menu via contactless web or mobile app to select their coffee of choice.
"Partnering with Dark Horse has enabled the fullest expression of our robotic barista. This project is the culmination of several years of development by RC Coffee," says Brad Ford, General Manager of Coffee at RC Coffee. "With our ground-breaking robotic delivery, our autonomous café is able to perform and replicate the functions of a barista to deliver a consistent experience and the highest quality coffee."
The Bay St. location of the Dark Horse Coffee Automat is the pilot location, with plans for rapid expansion underway. RC Coffee plans to expand across Canada with nearly 100 locations nationwide by the end of 2021.
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About Dark Horse Espresso Bar
Founded in 2006, Dark Horse Espresso Bar was among Toronto's first independent cafés to offer fresh roasted coffee. Today, Dark Horse Espresso Bar is a collection of beloved neighbourhood cafés- each a distinct representation of the Toronto community it resides in.
www.darkhorseespresso.com
facebook.com/darkhorseespressobar
instagram.com/darkhorsecafe
twitter.com/darkhorsecafe
About RC Coffee
RC Coffee provides the real authentic espresso experience that you're accustomed to receiving from a premium café, in a convenient and modernized service like you've never encountered before. We partner with the finest roasters to produce the best-tasting and highest quality specialty coffees.
About Mjolk
Started in 2009 by husband-and-wife design team John Baker and Juli Daoust, Mjölk is a lifestyle shop and gallery, representing work with an emphasis on functionality, craftsmanship, and timelessness. Mjolk has worked on several exclusive product collections all of which explore the theme of daily ritual and is located in the Junction neighbourhood of Toronto. It has been profiled by publications including The New York Times, Dwell, Monocle, Wallpaper and many more.
For more information, high-res images or to request an interview please contact:
Monica Narula
monicajnarula@gmail.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/65353