Healthy Investing: Why It's Time to Jump into the Plant-Based Revolution

Houston, Texas--(Newsfile Corp. - September 16, 2020) - Since the global pandemic began, 23% more Americans have turned to plant-based foods.

In fact, "in a poll of over 1,300 Americans, asking them about their food habits during the global pandemic, the credit-building company Self.inc found that almost a quarter of respondents say they are now eating more vegan food," as noted by The Beet.

In addition, sales of plant-based "meat" are up more than 35% since the virus first hit, according to Nielsen, "and though demand for meat is also up, the plant-based alternatives are far outpacing their rival meat products as Americans seek to eat healthier and avoid anything that could put them in danger of contracting the virus," added The Beet.

In short, the plant-based boom has only just begun.

According to a recent report from Meticulous Research, the plant-based food market could be worth $74.2 billion by 2027, growing at a CAGR of 11.9%.

"The growth in this market is mainly attributed to the increasing incidence of intolerance for animal proteins, nutritional benefits offered by plant-based food, increasing vegan population, and venture investments in plant-based food."

Healthier Habits are Juicing the Multi-Billion-Dollar Cold-Pressed Juice Market

Over the next four years, the cold-pressed juice market could be worth up to $8.1 billion, nearly doubling from just $4.3 billion in 2017, according to Wintergreen Research Inc.

According to MarketWatch, "growth in the demand for green beverages among people is likely to propel the companies to use natural ingredients during the preparation of juices."

Made by pressing juice from vegetables and fruits, such juices are quickly becoming popular because they contain such high amounts of nutrients.

"Traditional juice is made by using a centrifugal juicer, which uses fast spinning blades to extract the juice from the fruits and vegetables. The heat generated from the blades and spinning instrument actually breaks down the enzymes and nutrients that consumers want from the produce. Cold-pressed juice, however, uses hydraulic pressing as that process fully preserves the nutrients of the produce," reports Maglio Companies.

Plants are Also Revolutionizing the Health and Wellness Market

The global vegan cosmetics market could be worth up to $20.8 billion over the next five years, according to Grand View Research. All on the belief that plant-based products are far better for their health, consumers are pushing for natural alternatives.

At the moment nearly a third of Millennials are already buying skin care products with organic, sustainable, or plant-based attributes, says Linkage Research.

"Consumers are shifting their preference from chemical-based beauty products, owing to safety reasons, and are drawn towards 'natural' and 'safe' products. This, in turn, is likely to drive the adoption of vegan beauty products in the coming years. Furthermore, a growing number of social media channels and beauty bloggers are promoting makeup hacks using vegan beauty products. This, in turn, is boosting manufacturers of vegan beauty products," added Prophecy Market Insights.

Better Plant Sciences (CSE: PLNT) (OTCQB: VEGGF) Could Be a Big Part of the Revolution

For one, Better Plant Sciences just signed an eCommerce lease agreement on August 31, 2020 to take over the day-to-day sales of all Jusu Life and Jusu Body products. The eCommerce lease agreement, along with an inventory purchase, will allow Better Plant to book revenues from all eCommerce and wholesale sales of over 200 JUSU plant-based products for body, baby and home as of September 1, 2020.

"Since the 2017 acquisition of a large plant-based formula library, to the recently announced agreement to acquire JUSU Bar and all JUSU plant-based products, this aligns with our plans to build out our plant-based catalogue and sales," says CEO Penny White.

Two, Better Plant Sciences just submitted a Natural Health Product application for Ayurveda skin ointment to help combat infectious diseases to Health Canada.

And three, Better Plant Sciences announced that JUSU Bar juices are now available for online order in Calgary through www.jusubaryyc.com for home delivery.

JUSU Bar currently has one retail juice bar location open in Victoria, British Columbia, and is now delivering cold-pressed JUSU juices in Calgary through its eCommerce store. Better Plant expects to take over the juice bar, franchise rights and delivery operations upon its acquisition of JUSU, which is anticipated to close this fall.

"Cold-pressed juice is extremely popular, as it contains nutrients known to boost immunity and general health, but it's not something that a lot of consumers feel comfortable making at home due to the cleanup, time, and expertise required to get the right taste,' said Penny White, CEO of Better Plant Sciences. "With consumer concerns around COVID-19, adding online order options gives consumers another way to drink their favorite juices while still remaining physically distant as they do not need to enter the store."

For more information, visit the company's website at https://betterplantsciences.com

Legal Disclaimer

Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release.

For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement between Winning Media and Better Plant Sciences Inc., Winning Media has been paid two thousand dollars for advertising and marketing services for Better Plant Sciences Inc. We own ZERO shares of Better Plant Sciences Inc. Please click here for full disclaimer.

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