Pineapple Financial Inc. Issues Statement in Response to Recent Market Activity

Toronto, Ontario--(Newsfile Corp. - August 8, 2025) - Pineapple Financial Inc. (NYSE American: PAPL), pursuant to Section 401(d) of the NYSE American Company Guide, today issued the following statement in response to recent unusual trading activity:

Following appropriate internal review and consultation, the Company confirms that it is not aware of any material developments in its business or affairs beyond those previously disclosed publicly. Investors should rely solely on the Company's official filings and press releases for any developments.

The Company also notes its recent Form 8-K filing, which disclosed an improved cash position and continued execution of its strategic plan. No additional material updates have occurred.

Pineapple remains committed to transparency and compliance with its continuous disclosure obligations.

About Pineapple

Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Follow us on social media:

Instagram: @pineapplemortgage @empoweredbypineapple

Facebook: Pineapple Mortgage

LinkedIn: Pineapple Mortgage

Safe Harbor Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/261887