Jiangxi Radio and TV Station's TodayVideo Attracted 90 Million Global Users in Two Years

December 22, 2023 3:05 AM EST | Source: StonesPR

New York, New York--(Newsfile Corp. - December 22, 2023) - In two years, TodayVideo has developed from a news application rooted in Jiangxi into an interactive medium for netizens around the globe. By December 2023, it has gained the largest number of active users in Jiangxi Province. The app now has more than 90 million users in the whole network. Among them, the overseas social network matrix of TodayVideo covers more than 20 million people. Its overseas influence ranks top among the media of Jiangxi Province.

The mobile app of Jiangxi Radio and TV Station (TodayVideo) was launched on December 21st, 2021. In the age of media integration, it features technological innovation and integrated operation. Its brand influence, content dissemination capability, and technological leadership all get a good lead. And various types of themed campaigns are in full swing.

In October 2023, TodayVideo launched the campaign "Jiangxi in Poetry" on Facebook and Instagram. The beautiful natural landscape and the profound history and culture of Jiangxi, such as the Waterfall of Mount Lu, the misty Mount Sanqing, the migratory birds of the Poyang Lake, and Jingdezhen porcelain, were linked up by poems, arousing the interest of Facebook and Instagram users. The campaign quickly gained 600,000 impressions and nearly 100,000 interactions with fans and was well appreciated by overseas netizens.

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For the current cultural performance market is prosperous, TodayVideo is working closely with performance institutions in building the "Jiangxi's Got a Good Show" integrated media platform with exclusive interviews and online performances, to promote the culture and art of Jiangxi to worldwide netizens without bounds.

In 2024, TodayVideo will launch a series of large-scale cultural activities, brand innovation programs, and portrait-screen theater education programs. It is going to tell the vivid "story of Jiangxi" to fans around the world.


Jieni Xiong


To view the source version of this press release, please visit https://www.newsfilecorp.com/release/192109