BuildDirect Announces Launch of Sixth Pro Center in North America

Vancouver, British Columbia--(Newsfile Corp. - October 19, 2023) - BuildDirect.com Technologies Inc. (TSXV: BILD) ("BuildDirect" or the "Company") a leading omnichannel building material retailer, is pleased to announce the launch of its sixth brick-and-mortar Pro Center, via an existing Company facility in Richmond, British Columbia, which aims to service flooring professionals in the Greater Vancouver market as well as the Seattle and Spokane markets in the state of Washington.

The Richmond location represents the Company's continued execution of its omni-channel strategy as part of its ongoing pursuit of becoming the leading provider of products and services to flooring professionals in North America. In prior years, BuildDirect has added brick-and-mortar locations through its M&A program. The previous acquisitions have helped build the Company's expertise for expanding its physical footprint and BuildDirect has worked to capitalize on the synergies between its e-commerce and brick-and-mortar operations.

By leveraging its e-commerce business, the Company can seed markets prior to opening new brick-and-mortar locations. Although the e-commerce business serves professional customers remotely, BuildDirect aims to add local brick-and-mortar facilities to establish strong customer relationships as well as expand into additional flooring products, namely carpets, achieve shipping cost savings, and unlock other incremental local sales opportunities.

"The Greater Vancouver market was selected due to its proximity to our headquarters in British Columbia and the robustness of the flooring industry in the region," said Shawn Wilson, CEO of BuildDirect. "We hope that this location will act as a template for expanding into Eastern Canada and throughout the United States. BuildDirect has established a sales team and customer base in this area and we believe there is an opportunity for significant expansion in the next year."

Shawn added, "Our core assortment of flooring products is well designed for this market and has performed well so far. We can now add in-person sales teams and improve our delivery and customer service for the Pro market."

The Company aims to use the Richmond location as a template for future potential BuildDirect Pro Centers across the United States. By starting with a solid foundation of sales, the establishment of Pro Centers is intended to help elevate BuildDirect's impact on the Pros in a local market.

About BuildDirect

BuildDirect (TSXV: BILD) is a growing omnichannel building material retailer. BuildDirect connects North American home improvement B2B and B2C organizations, and homeowners with quality building materials and services through its robust global supply chain network. BuildDirect's growth trajectory, strong product offering, and proprietary heavyweight delivery network are delivering value today, solidifying its position as an innovative player in the home improvement industry. For more information, visit www.BuildDirect.com.

Forward-Looking Information:

This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions. These statements reflect management's current beliefs and expectations and are based on information currently available to management as at the date hereof.

Forward-looking statements in this press release may include, without limitation, statements relating to BuildDirect's continued execution of its omni channel strategy, BuildDirect becoming the leading provider of products and services to the flooring professional in North America, BuildDirect's capitalization on synergies between its e-commerce and brick and mortar operations, BuildDirect leveraging its e-commerce business to seed markets prior to opening brick-and-mortar locations, BuildDirect's aim to add local brick-and-mortar facilities to establish strong customer relationships and aim to expand into additional flooring products, including carpets, to achieve shipping cost savings, and unlock other incremental local sales opportunities, BuildDirect's core product being well designed for and the robustness of flooring opportunities in the Greater Vancouver market, the Richmond Pro Center location acting as a template for future potential Company Pro Centers in North America, the opportunity for improved delivery and customer services and for significant expansion in the Greater Vancouver market and the elevation of BuildDirect's impact on the Pros in a local market through Pro Centers.

Forward-looking statements involve significant risks, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. Among those factors are changes in consumer spending, inflation, availability of mortgage financing and consumer credit, changes in the housing market, changes in trade policies, tariffs or other applicable laws and regulations both locally and in foreign jurisdictions, availability and cost of goods from suppliers, fuel prices and other energy costs, interest rate and currency fluctuations, retention of key personnel and changes in general economic, business and political conditions. These forward-looking statements may be affected by risks and uncertainties in the business of the Company and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements.

Although the forward-looking statements contained in this press release reflect the Company's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made, the Company cannot assure readers that actual results will be consistent with these forward looking statements. There may be other risks, uncertainties and factors that cause results not to be as anticipated, estimated or intended and such changes could be material. These forward-looking statements are made as of the date of this press release, and BuildDirect assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Matt Alexander, Interim CFO, 1.778.382.7748; BuildDirect Investor Relations, ir@builddirect.com, 1.905.347.5569

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/184491