Pioneering Launches New SmartBurner to U.S Consumer Market at National Hardware Show in Las Vegas

SmartBurner featured as a next “big thing” product

May 06, 2015 7:30 AM EDT | Source: Pioneering Technology Corporation

Las Vegas, Nevada--(Newsfile Corp. - May 6, 2015) - Pioneering Technology Corp. (TSXV: PTE) (OTC: PTEFF), ("Pioneering"), an "energy smart" product innovation/consumer goods company and North America's leader in cooking fire prevention technologies, announced today the launch of its new SmartBurner product to the U.S. consumer retail market at the National Hardware Show in Las Vegas Nevada May 5-7th.

The National Hardware Show is the largest show of its kind in the world featuring over 2,500 exhibitors and attended by the biggest retailers in North America.

SmartBurner is the new easy to install (in seconds) version of the Company's Safe-T-element temperature limiting control technology that has enjoyed success in the commercial business to business channel for years. This new consumer version was engineered to not only help prevent cooking fires and reduce energy consumption it was also designed to enhance the aesthetics of any kitchen, provide a better cooking experience and is easier to clean and maintain.

Pioneering's SmartBurner product will be featured in the Inventor's Spotlight section centrally located on the show floor in the center hall - Booth #2555 and in the New Product World exhibit area. The Inventor's spotlight section gives the home improvement/DIY community an inside look at what may be the next big product to help revolutionize the home improvement industry.

Pioneering CEO Kevin Callahan said, "This is the perfect event to launch the SmartBurner to the U.S. consumer retail market. This event gives us exposure to some of the largest retailers in North America. The success of this product since being introduced to the commercial business to business channel last fall will make for a very compelling product story at retail – consumers constantly ask us for it."

According to the National Fire Protection Association, stovetop cooking is the number one cause of household fire in North America (44% of all household fires). The SmartBurner offers similar patented, temperature limiting control (TLC) technology that is incorporated in the Company's flagship product (Safe-T-element) engineered to help prevent stove top cooking fires and reduce energy consumption. Pioneering's TLC technology is now installed in well over 100,000 multi-residential housing units across North America without a single cooking fire being reported and delivering a return on investment. And now for the first time the technology is available to the general public in the United States.

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About Pioneering Technology Corp: Pioneering, based in Mississauga, Ontario is an "Energy Smart" product innovation/consumer goods company and North America's leader in cooking fire prevention technologies. Pioneering engineers and brings to market energy-smart solutions for consumer products making them safer, smarter, or more efficient. Pioneering's patented cooking-fire prevention technologies/products are engineered to help prevent cooking fires, the number one cause of household fire (a multi-billion dollar problem) in North America and around the world. Pioneering's cooking fire prevention trademarks include Safe-T-element, SmartBurner, RangeMinder and Safe-T-sensor. www.pioneeringtech.com

For more information please contact:

Kevin Callahan, CEO of Pioneering Technology, 905-712-2061 ext.222, kcallahan@pioneeringtech.com.

Jonathan Buick, the Buick Group, Corporate Relations, (416) 915-0915, jbuick@buickgroup.com.

This news release contains certain forward-looking statements reflecting the Company's current views or expectations on its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy and accuracy of this release.

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