Element Apothec Partners with Luxury Beauty Brand, GIELLA, to Offer CBD Infused Cosmetics

Woodland Hills, California--(Newsfile Corp. - December 14, 2022) - Element Apothec, a purpose-driven wellness and beauty company, announced an official partnership with GIELLA custom blend cosmetics. Founded by beauty expert, Giella Poblocki, GIELLA has become synonymous with expert custom blending solutions.

GIELLA custom blend cosmetics

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GIELLA is offering the infusion of Element Apothec proprietary blend into its beauty products, starting with the GIELLA line of lip care products. The blend contains cannabinoids CBD and CBG, which are potent anti-inflammatory and antioxidant compounds shown to nourish, hydrate, and promote overall balance, or homeostasis. The CBD and CBG will complement the nourishing ingredients such as monoi de tahiti, avocado oil, jojoba, vitamin E, and primrose oil included in the hand-crafted, moisture-rich lip products.

As beauty brands continually seek new ways to innovate and follow the latest trends and modern science, including clean beauty and the infusion of functional ingredients into products, this relationship comes at an opportune time. The integration of wellness into beauty routines is becoming increasingly popular due to new research and general consumer awareness of the ingredients they are putting on and in their bodies.

"We are excited to partner with the Element Apothec team to provide the hemp-based ingredients," said Giella Poblocki, Founder and CEO of GIELLA. "Their deep knowledge of the benefits of hemp and their high-quality products provide the trust I need to offer my customers."

Element Apothec and GIELLA are aligned in their use of the purest, natural ingredients, including GIELLA's use of mineral pigments, vegetable-based colorants, and treatments such as shea or soy butter. They are paraben-free, mineral-based, nut-aware, and always cruelty-free!

Element Apothec Co-Founder and CEO, Davina Kaonohi, says, "Giella is not only an industry icon but also a leader in providing the latest innovation for her customers. We're honored to partner with her to bring Element Apothec ingredients to her established brand." She adds, "This relationship will set the standard for other collaborations to come."

For more information about Element Apothec products and services, visit elementapothec.com. To learn more about GIELLA Custom Blended Makeup and Skincare, visit giella.com.

About Element Apothec

Element Apothec is the evolution of wellness and beauty and offers doctor-formulated, natural products that utilize the well-documented benefits of plant-based remedies, including hemp phytocannabinoids like CBD, CBG, and CBN. The company is dedicated to cultivating consumer trust through complete transparency. As a female-founded company with indigenous roots, Element Apothec is committed to bettering the world through responsible ingredient sourcing, sustainability, and an unwavering commitment to not harming our planet. For more information, visit elementapothec.com and follow on Facebook, Instagram, and TikTok.

About GIELLA Custom Blend Cosmetics

Launching her line at Henri Bendel's, Giella Poblocki has become synonymous with expert custom blending solutions and developed her custom blended makeup and skincare items through years of working with the color and image-conscious clientele at exclusive salons throughout the U.S. For more information, visit giella.com, Instagram, or the GIELLA custom blend cosmetics YouTube channel.

Media Contacts

Element Apothec
Jim Baudino
pr@sandslane.com
310-709-5404

GIELLA
Giella Poblocki
giella@giella.com

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