Caspian Agency Announces the Only Methodology for the Events Industry 'The Caspian 10 Essentials'

Los Angeles, California--(Newsfile Corp. - September 2, 2022) - Los Angeles-based event management planning firm Caspian Agency announces its strategic approach 'Caspian's 10 Essentials' for simultaneously blending strategy and execution when creating and managing events. They focus on creating high-impact and strategically-led events for select and purpose-driven organizations.

Their methodology focuses on ensuring strategic discipline, creativity, and logistical rigor and leads to excellent, unique results. Their training program has been recognized by the San Diego State University for its practical and scientific approach to creating and managing events and convening and organizing meetings. It has also been taught internationally and is featured in curricula in the San Diego State University Masters in 'meetings and events' degree program.

Caspian Agency also provides the organizations with the opportunity to create and host their events virtually. They offer their proven strategy of successfully conducting events and convening large-scale meetings in the virtual space. They lead with a strategic mindset first, deconstructing the goals of an in-person event, as well as the audiences, and then reconstructing what types of events should take place online or in a hybrid fashion.

Their services include strategic discovery, an event business plan, consulting, content mapping, and facilitation. Their strategic discovery package focuses on equipping the clients to identify the purpose and goal of their event and define the kinds of audiences and personas they aim to attract. The Event Business Plan is a process of setting high business objectives, assessing pros and cons, and then mapping out the marketing, budgeting, and timeline to ensure streamlined execution. Their consulting packages offer guidance and advice on revenue models, defining a proper right audience mix, and building value versus cost-cutting, among others.

"We consistently create high impact, strategically-led events. We engage in a discovery process to explore content, interactive formats, and how multiple engagement options can lead to the best outcomes. We help clients clarify their goals and objectives and use Caspian's methodical, 10-step process to achieve them," said Heather Mason, Founder and CEO of Caspian Agency.

Caspian Agency was founded in 2005 and headquartered in Los Angeles. It provides event creation and management services in New York, San Francisco, around the US, Paris, London, and Sydney. They also work with organizations both domestically and internationally. Their expertise in the innovation and socially good business space has led to successful projects around the globe for Skoll World Forum, Kew Foundation, Rockefeller Foundation, and Omidyar Network, among many others.

Media Contact:

Name: Heather Mason
Email: info@caspianagency.com

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