Forbes Agency Council Selects 12 Expert Panelists to Weigh in on Newsjacking; KISSPR CEO Qamar Zaman Among Them

Dallas, Texas--(Newsfile Corp. - July 26, 2022) - Forbes Agency Council has selected a panel of twelve industry experts to weigh in on newsjacking, a media strategy that entails brands putting their own spin on current events or trends, allowing them to expand existing discussions or start new ones.

Forbes Agency Council members share their favorite platforms for newsjacking.
PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

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The panelists - all of whom have gained notable success in public relations, digital marketing, marketing strategy, advertising, and related industries - share their tried and tested favorite newsjacking platforms, in addition to advice on which platforms work best for which specific purposes.

LinkedIn and Facebook

Many of the panelists use LinkedIn or Facebook as their primary newsjacking platform for varying reasons, such as:

• Joining industry-specific conversations (Heather Osgood of True Native Media).
• Deep-diving on trending topics (Dejan Popovic of PopArt Studio).
• Sharing personal experiences and anecdotes (Mary Ann O'Brien of OBI Creative).
• Starting and joining relevant conversations (Adrian Falk of Believe Advertising & PR).

Twitter & TikTok

Both short-form content platforms provide excellent insight into current trends, with Forbes' experts citing the following reasons for using them for trendjacking and newsjacking:

• Staying on top of niche interests (Marie Swift of Impact Communications Inc).
• Reaching specific audiences (Geoff Crain of Kingstar Media).
• Getting trending topics in front of relevant audiences (Antonella Pisani of Eyeful Media).
• Evaluating public sentiment on current events (Heather Kelly of Next PR).
• Keeping pace with quickly changing trends (Justin Buckley of ATTN Agency).
• Joining in on user-generated content (Leigh-Anne Anderson of Anderson-PR).

Similarly, Pinterest can be used to catch onto trending topics as they populate across platforms (Kamaljit Singh of AMZ One Step).

YouTube by Qamar Zaman

Because YouTube is native to Google, using YouTube as the frontline strategy for newsjacking and trendjacking will provide optimum exposure for your brand, according to Qamar Zaman of KISS PR.

This is the case because it provides the best search rankings when used correctly. YouTube content is also the easiest to convert to secondary content for other platforms (Twitter, TikTok, Facebook, and LinkedIn included), and can be embedded into native website content.

Read the full expert panelist article on newsjacking here.

About Forbes Agency Council

Forbes Agency Council is an invitation-only organization for the world's top thought leaders and experts in public relations, media strategy, creative, and advertising agencies.

About KISS PR

KISS PR is a cutting-edge digital growth company that was founded in 2003 by Qamar Zaman in Grand Cayman, Cayman Islands, and is considered a leader in the industry. Zaman spent several years building relationships with top influencers in the legal, business, health sciences, and technology fields and continues to assist elite law firms and businesses in reaching new heights. KISS PR enables businesses to grow their online presence and save time and money while growing their businesses. Brands around the world have benefited from this unique storytelling model. Over 51,000 stories have been told by KissPR, and we continue to help small businesses achieve their dreams. https://kisspr.com/.

Media Contact
Az@kisspr.com

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