Europe's First: Hotel Lancaster Launches NFT Collection with Plastiks

June 01, 2022 4:40 AM EDT | Source: Luna PR

Paris, France--(Newsfile Corp. - June 1, 2022) - Plastiks, a recovery-guarantee marketplace that enables sponsorship of projects reducing plastic waste, has collaborated with Hotel Lancaster to launch a new collection of NFTs, all linked to unique luxury experiences in Paris' finest hotels whilst helping to reduce the amount of plastic waste in the environment.

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The NFT collection will initially be restricted to 15 items, which are on sale today, 1st June, 2022. All of these NFTs are associated with a hotel room that, alongside the artwork of the room, will contain the Plastic Recovery Guarantee (PRG). This supports a logistic reverse startup in Brazil, Green Mining, that works to improve plastic recovery by employing waste pickers.

This collection marks the first time a hotel in Europes has associated itself with NFTs to specifically engage with travelers and give environmentally conscious guests proof of the eco-efforts. These NFTs will help in developing brand connection and loyalty using a range of benefits such as VIP club membership. Apart from these benefits, the NFT holders can be assured that they are funding the recovery of harmful plastic and supporting the employment of essential waste pickers.

All of these environmentally beneficial investments can be showcased using Plastiks' Sustainability Dashboard, which is further enhanced by Celo, the carbon-negative crypto ecosystem Plastiks utilizes for the sale and purchase of NFTs.

Lydérick Jadaud, Hotel Director at Hotel Lancaster, said: "These NFTs allow our clients to directly contribute to the global fight against plastic waste and improve the lives of the people on the ground. I am immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project.

Plastiks was launched earlier this year as the world's first utility NFT dedicated to revolutionizing the fight against plastic waste and is powered by Nozama, the London-based global sustainability technology company.

André Vanyi-Robin, CEO of Plastiks, said: "We are delighted that Hotel Lancaster has chosen Plastiks to help it lead the way in what is an inherently difficult industry to adapt to sustainable living.

About Hotel Lancaster NFT Collection

Hotel Lancaster is a boutique hotel dating from 1889. In the heart of Paris, it offers a classic and elegant atmosphere. The initial 15 NFTs that are being sold, will give the holder a chance to spend one night for two people in one of the luxury rooms with several benefits such as a VIP Club Membership Card. The profit made from the sale of these NFTs will also be donated to a Green Initiative in Brazil to aid in the fight against pollution.

About Plastiks

Plastiks is a recovery-guarantee marketplace that enables sponsorship of projects reducing plastic waste. The project aims to provide transparency, accountability, and sustainability to the consumption and production of all variations of plastics using blockchain technology. Plastiks intends to operate globally and help in cleaning the environment while leveraging Plastiks Tokens to support swift and secure transactions.

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