Bolle Develops First High-Contrast Lens Using Artificial Intelligence

Lyon, France--(Newsfile Corp. - May 25, 2021) - Bolle is launching the most technologically advanced high contrast lens in the marketplace with the introduction of Volt +, Bolle's first lens ever developed using Artificial Intelligence (AI). The Volt + lens is the latest innovation to come out of EPIC, Bolle's new state-of-the-art design and technology innovation lab based in Lyon, France. The lens technology will be included throughout Bolle's line of sport and lifestyle sunglasses for the current Spring/Summer 2021 season.

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Key Takeaways:

  • Using AI, Bolle was able to evaluate 20 million different lens formula combinations to settle on an incomparable color experience that sets a new standard against which all other lenses will be measured.
  • To support the Volt + launch, Bolle is introducing a new global digital advertising campaign, called Rediscover Earth that lets users rediscover the earth as they've never seen it before.
  • Users can experience the Volt + lens' vibrant new colors across 15 different Bolle styles before they purchase using a 'Try On' and 'Try Out' Augmented Reality experience On Instagram

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About Bolle
Bolle is a leader in sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets. For more information, visit Bolle is part of Bolle Brands which encompasses the brands Bolle, Bolle Safety, Cebe, Serengeti, Spy and H2Optics. Thanks to the complementary know-hows and innovative technologies developed by the six brands in their respective fields of activities, Bolle Brands' expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, innovation and style.

About M7 Innovations
M7 Innovations is an NYC-based creative firm that works with brands and executive teams to conceptualize, create and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR) and Virtual Reality (VR). Founded in 2019 by Matt Maher, M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement - from retail and transportation, to lifestyle and fashion.

About QReal
QReal, a subsidiary of The Glimpse Group, creates world-class 3D and Augmented Reality content. The new frontier of eCommerce and social media requires hyper-realistic product showcasing and virtual storytelling. QReal provides end to end services to bring their clients sales lifts, brand recognition and viral content. And they make them beautiful.


Mark Tedeschi

Rene Gerber

Matt Fitzgerald

Source: Bolle

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