Vancouver, British Columbia--(Newsfile Corp. - August 27, 2013) - Thinking of placing a banner ad or embedding your video on a third party website? You may first want to do a little research before spending your marketing dollars.
InvestmentPitch produced this video, which explains the numbers behind bounce rates, daily page views and daily time on the site, used by Alexa to calculate a website's popularity. If this link is not enabled, please visit www.investmentpitch.com and enter "Alexa" in the search box
If you cannot view the video above, please visit:
http://www.investmentpitch.com/video/0_xbtzmcs4/InvestmentPitch-interprets-Alexa-YouTube-video-ratings
Alexa, a subsidiary of Amazon, has been providing free website analytics since 1996. Today, millions of people from across the globe visit www.Alexa.com each month to access web analytics and other valuable information.
Alexa is best known for its popular Alexa Ranking - a website ranking system which tracks the most popular 30 million websites, out of the more than 150 million active websites worldwide. Alexa's traffic estimates are based on a diverse sample of millions of worldwide internet users using thousands of different types of toolbars and add-ons for Google Chrome, Firefox, and Internet Explorer.
The video all warns YouTube viewers not to take YouTube's "number of views" at face value, but to look further into the actual time spent watching each video.
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InvestmentPitch, a leading producer and distributer of specialized video content for the investment community, operates the financial website platform www.InvestmentPitch.com, containing one of the largest libraries of video content for publicly traded companies. InvestmentPitch.com specializes in producing short three minute videos based on research reports and significant news releases. The company also produces corporate video interviews and captures live presentations at investment conferences and other special venues, as well as unique educational modules for financial advisors.
CONTACT:
InvestmentPitch.com
Barry Morgan, CFO
604-684-5524
bmorgan@investmentpitch.com
Source: InvestmentPitch Media