Iconic Texas, Dulce Vida Tequila Launch "You Are What You Drink" Campaign for Health-Conscious Summer Lifestyles

Creative campaign for one of the country's fastest-growing tequila brands includes television, radio, print, billboard and digital assets

July 24, 2020 1:25 PM EDT | Source: Reportable, Inc.

Austin, Texas--(Newsfile Corp. - July 24, 2020) - Iconic Texas, an Austin-based brand design, strategy and communications company, announced today the launch of a new integrated creative campaign, "You Are What You Drink," for Austin-based Dulce Vida Tequila (Dulce Vida), one of the fastest-growing tequila brands in the U.S.

To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways

  • Iconic Texas and Dulce Vida Tequila have launched a new integrated creative campaign, "You Are What You Drink."
  • The new campaign targets 10 major U.S. markets, with a particular focus in Texas and California, and adds fuel to Dulce Vida's rapid rise in the spirits industry.
  • The campaign introduced Dulce Vida's new battle cry, "Tequila, Pure & Simple." Dulce Vida Blanco Tequila, made with 100 percent pure blue agave, is an all-natural, 64-calorie, zero-carb tequila that health-conscious spirit drinkers crave.

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Iconic Texas and Dulce Vida Tequila Campaign

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About Iconic Texas

Iconic Texas is an independent Austin, Texas-based company that promotes local and global brands whose success in Texas is mission-critical. GSD&M Advertising co-founder Tim McClure has joined forces with Rick Rabe, founder of the Iconic Collective, to launch Iconic Texas, marshaling their collective talents to promote iconic Texas brands.

About Milestone Brands, LL

Milestone Brands LLC, premium spirits company based in Austin, Texas, was founded in February 2016 by two local entrepreneurs and veterans of the beverage and spirits industry, Eric Dopkins, former CEO of Deep Eddy Vodka and Chad Auler, creator of Savvy Vodka and co-founder of Deep Eddy Vodka. The brand includes Dulce Vida Spirits, the parent company of the world's only 100 proof, USDA certified organic tequila, in its portfolio as its first acquisition. Milestone Brands LLC is a national spirits supplier and acquirer, innovator and marketer of alcohol beverage brands.

Media Contact:

For Iconic Texas,
Pam Olszewski
Red Fan Communications
pam@redfancommunications.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/60473

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