Modern Meat Partners with Camber Communications to Grow Brand Awareness

Vancouver, British Columbia--(Newsfile Corp. - July 15, 2020) -  Modern Meat Inc., (CSE: MEAT) ("Modern Meat") or (the "Company") a fast-growing plant-based meat producer today announced its partnership with Vancouver PR agency, Camber Communications to expand product and company awareness.

"With the successful launch of our meat alternative products into food service and retail grocery stores across British Columbia, Canada and our new e-commerce platform, a national marketing plan is the next step to fulfill our potential and expand our brand awareness. Engaging Camber Communications will enhance our Company's national profile and drive consumer sales of all our plant-based meat products," said Tara Haddad CEO of Modern Meat.

"We're delighted to be working with Modern Meat, a visionary BC-based company. Years of experience with some of BC's top restaurants and food and beverage brands have made it clear to us that plant-based meat alternatives are more than a passing fad but will be a dominant feature of global food trends for decades to come. Modern Meat is particularly well-placed to become a top player in the industry and we look forward to helping foster their continued growth and success," said Kate MacDougall, Principal of Camber Communications

Specializing in lifestyle and consumer brands, Camber Communications has a proven track record of providing results-oriented counsel through tailoring client-specific PR plans, identifying brand issues and opportunities, and developing experiential marketing and social media plans. This respected agency has developed creative campaigns and media events for some notable brands, including Lululemon, Ford, City of Vancouver and GE Monogram. Camber has historically delivered yielded demonstrable results in outlets such as: The Globe and Mail, Toronto Star, Toronto Life, Calgary Herald, Edmonton Journal, The New York Times, The Wall Street Journal, USA Today, O The Oprah, NY Magazine, Wallpaper, GQ, Chatelaine, FASHION, NBC's The Today Show and BBC World News.

With the goal of becoming a leader in nutritious plant-based meat alternatives, the proposed campaign led by Camber Communications will provide Modern Meat exposure to influential media outlets, both traditional and digital, including national TV, radio, as well as social media and influencer marketing.

For further information, please contact:

Tanya Todd
Communications Director


About Camber Communications

Camber Communications is a full-service, independently owned advertising agency headquartered in Vancouver, Canada. A dynamic, bilingual agency that has secured clients including Hendricks, Postmark Brewing, Lululemon and FreshTap.
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About Modern Meat

Modern Meat is a Canadian food company based in Vancouver, British Columbia that offers a portfolio of plant-based meat products. Modern Meat recognizes the importance of providing consumers nutritious and sustainable meat alternatives without sacrificing taste. We are deliberate in choosing ingredients free of soy, gluten, nuts and GMO's. Our mission is to change the way food is produced and consumed for the benefit of people, animals and the environment by using only natural 100% plant-based ingredients.

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain "forward-looking statements" and "forward-looking information" under applicable Canadian securities legislation that are not historical facts. Forward-looking statements involve risks, uncertainties, and other factors that could cause actual results, performance, prospects, and opportunities to differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements in this news release include, but are not limited to, statements with respect to: Modern Meat and Modern Meat's business and prospects; the Company's objectives, goals or future plans; future sales and brand awareness; the expected results of the Camber Communications PR plan, and the business, operations, management and capitalization of the Company. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; local and global market and economic uncertainties arising in respect of the COVID-19 pandemic; litigation, availability of key product ingredients, legislative, environmental and other judicial, regulatory, political and competitive developments; the ability to effectively expand manufacturing and production capacity; the success of market initiatives and the ability to grow brand awareness; the ability to attract, maintain and expand relationships with key strategic restaurant and food service partners; our ability to predict consumer taste preferences; delay or failure to receive regulatory approvals; the sufficiency of our cash to meet liquidity needs; those additional risks set out in the Company's public documents filed on SEDAR at; and other matters discussed in this news release. Accordingly, the forward-looking statements discussed in this release may not occur and could differ materially as a result of these known and unknown risk factors and uncertainties affecting the Company. Although the Company believes that the assumptions and factors used in preparing the forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. Except where required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

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