PURA Leads Trend for CBD to Disrupt $39 Billion Sexual Wellness Industry
Dallas, Texas--(Newsfile Corp. - June 25, 2020) - Puration, Inc. (OTC Pink: PURA) today announced the acquisition of a CBD infused sexual wellness product line. The global sexual wellness market is anticipated to reach a $39 billion value by 2024.
Sexual wellness is the latest market to be disrupted by CBD:
"There are so many cannabinoid receptors in reproductive organs and sexual tissue," says Equinox Health Advisory Board member Pamela Peeke, MD, assistant professor of medicine at the University of Maryland in Baltimore. "CBD increases blood flow [to those areas], which enhances sensitivity and promotes the body's own natural lubrication." furthermore/
CBD sexual wellness product lines are embracing diversity and inclusivity:
"As cultural viewpoints around sexuality, gender and relationship dynamics change, the sexual wellness market is responding accordingly. Gen Z, in particular, has proven to be more progressive on the topic of gender identity, compared to millennials." Glossy
Today's acquisition makes PURA's fourth acquisition this year. Management plans to publish a comprehensive update on the company's overall acquisition campaign next week on Tuesday, June 30, 2020.
PURA's revenue is generated today primarily through the sales of its EVERx CBD Sports Water. PURA reported $2.7 million in annual sales last year and $800,000 in the first quarter of 2020. In January of this year, PURA initiated an acquisition campaign to acquire CBD infused beverage, edible and topical businesses.
Forbes reports that vertically integrated hemp and CBD companies capitalized under $6 million are at risk of not surviving the economic conditions resulting from COVID-19. The challenges facing such companies creates a target rich acquisition market.
In conjunction with the acquisition campaign, PURA secured a $5 million investment to fund its acquisition efforts. The acquisition today was secured with a royalty agreement and a commitment for PURA to fund a marketing expansion of the product line. Learn more about PURA's overall acquisition and expansion initiative next week on Tuesday, June 30, 2020.
For more information on Puration, visit http://www.purationinc.com
This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies' contracts, the companies' liquidity position, the companies' ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/58581