Why CBD-Infused Beverages Could Drive Significant Growth in 2020 & Beyond -- CFN Media

Santa Monica, California--(Newsfile Corp. - June 2, 2020) - CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the leading media network dedicated to the global legal cannabis, CBD and psychedelics industries, today announces an article discussing the investment opportunity in the CBD beverage space and Innoviom, Inc.

Figure 1: Innoviom, Inc.

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The beverage industry is ripe for innovation. Over the past five years, 25 of the top U.S. beverage companies experienced an $18 billion loss in market share as functional beverages, craft beer and spirits and low-calorie drinks have transformed the market. A key driver has been Millennials seeking healthier alternatives to alcohol or lower calorie alcoholic drinks.

For example, the hard-seltzer brand White Claw generated more than $1 billion in sales last year and continues to see triple-digit growth rates. Grand View Research estimates that so-called craft soda-low-calorie, all-natural soda brands with unique packaging-will become a $732.4 billion market by 2025 as consumers embrace healthier alternatives.

Investors interested in capitalizing on these market trends have no shortage of investment opportunities, particularly if they're accredited investors, but cannabidiol (or CBD) infused beverages appear to be one of the strongest trends in the space as science continues to catch up on the many potential benefits of the cannabinoid.

CBD's Rising Popularity

Cannabidiol, better known as CBD, has become one of the most popular wellness products in the country. Last year, a JAMA study found that there were 6.4 million searches for CBD on Google alone as industry sales soared past $1 billion. Research has shown that consumers are using these products to relieve pain, manage stress and reduce insomnia.

Figure 2: Annual U.S. Hemp-Derived CBD Retail Sales Estimates: 2019-2024

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There are many different types of CBD-infused products, but beverages have become one of the fastest-growing subsets of the market. In particular, ready-to-drink hemp-based CBD beverages offer an easy experience that uses ingredients that have been approved as part of last year's Farm Bill that removed hemp from the DEA's Controlled Substances list.

Investors should pay close attention to the management teams behind CBD-infused products to determine how likely they are to succeed in the market. For example, CBD beverage pioneer, Innoviom, is backed by a team of beverage industry veterans hailing from companies such as Coca-Cola, Diageo, Red Bull and PepsiCo.

Targeting Unique Niches

Consumers of alcoholic beverages might take a shot of whiskey or a slow sip of wine. In addition, different whiskeys and wines have very different attributes that differentiate various products from each other and enable varying price points.

These same dynamics come into play with cannabis-infused beverages. THC-infused beverages will have a very different effect on a person compared to CBD-infused beverages. For instance, Innoviom's Wowie™ beverages are infused with a combination of CBD and adaptogens to promote a sense of calmness and relaxation-not a high, while providing crowd-pleasing flavors.

Innoviom also launched Wowie™ Shots to capitalize on the growing consumer trend towards shot-based beverages. While 5-Hour Energy may generate a billion dollars a year in sales targeting those looking for a quick energy boost, Innoviom is banking on consumers that require a quick dose of calmness and relaxation in their lives.

Figure 3: Innoviom's CBD beverage shot

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Looking Ahead

Cannabinoid-infused beverages are poised to become a significant portion of the total market, as well as one of the fastest-growing subsets. In fact, some industry analysts believe that the market could reach $2.8 billion in sales by 2025. Many of these sales come from CBD-infused product makers, including Innoviom, which offers quick shots of relaxation for the health-conscious.

Innoviom is well-positioned to capitalize on these trends with its existing product lines that are available for sale on Amazon and across certain outlets. With the launch of its CBD-infused relaxation shots, the company has also demonstrated that it can quickly identify and capitalize on unique niche markets within the functional beverage industry.

Click here to read the full article:

https://www.cannabisfn.com/why-cbd-infused-beverages-could-drive-significant-growth-in-2020-beyond/

About CFN Enterprises Inc.

CFN Enterprises Inc. (OTCQB: CNFN) is a digital media and ecommerce company focused on advancing businesses and brands in highly regulated emerging industries across the globe. CFN connects investors with new market opportunities while helping consumers find innovative products that enhance their lives. Learn more at www.cfnenterprisesinc.com.

CFN Enterprises Inc. Media Contact:
CFN Enterprises Inc.
+001 (833) 420-CNFN
investors@cfnenterprisesinc.com

FORWARD-LOOKING STATEMENT

Use of Forward-looking Statements

This press release may contain forward-looking statements from CFN Enterprises Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when CFN Enterprises Inc. describes the potential acquisition of BarNone assets and the related benefits, its pursuit of M&A opportunities, growth in CBD sales and spending on affiliate marketing, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, CFN Enterprises Inc. is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of CFN Enterprises Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: regulatory and licensing risks; changes in general economic, business and political conditions, including changes in the financial markets; the regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; changes in applicable laws; compliance with extensive government regulation; public opinion and perception of the cannabis industry; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of CFN Enterprises Inc. to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, CFN Enterprises Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting CFN Enterprises Inc., reference is made to CFN Enterprises Inc.'s reports filed from time to time with the Securities and Exchange Commission.

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