American Aires Announces Sales and Marketing Initiatives for Its New e-Commerce Platform

April 29, 2020 3:00 AM EDT | Source: American Aires Inc.

Toronto, Ontario--(Newsfile Corp. - April 29, 2020) - American Aires Inc. (CSE: WIFI) (the "Company" or "Aires") is pleased to announce a series of sales and marketing initiatives in an effort to increase sales of its consumer products that reduce the harmful effects of electromagnetic radiation on people and pets.

Aires has begun to gradually increase its ad campaigns on Instagram, Facebook, Bing, Google as well as targeted media buying. Additionally, Aires is now beginning to see a thriving influencer experience that is rapidly expanding and yielding increased sales. All these efforts are intended to increase traffic directly to the Aires website, educate the consumer while driving sales higher and increasing the cart value of the Aires customer.

Aires has also initiated the implementation of a multi-channel marketplace, digital marketing and fulfillment strategy. This effort will reinforce Aires' e-commerce presence in North America by implementing multiple on-line platforms like,,,,, and It is expected that Aires' presence on these on-line platforms will increase brand awareness, educate consumers on the benefits of Aires' technology, and ultimately increase product sales.

Aires will also be connecting with exclusive influencers in the industry to scale direct-to-consumer strategy and increase Aires' sales and brand awareness. It is expected that this will produce fresh leads, and also potentially increase product sales.

"With our new e-commerce platform now built and operational, we have begun to increase our sales and marketing efforts to drive product sales higher. This effort has commenced and we soon look to report increased sales figures to our shareholders", commented Dimitry Serov, President and CEO. "I am also pleased to report that with the high level of automation built into the new e-commerce platform, these sales will be fulfilled at reduced cost providing for higher gross margins as previously reported."

The Company's current principal products are the Shield Pro, Aires Defender Pro and Aires Guardian. For more product information, visit

About American Aires Inc.

American Aires is an Ontario based technology company that is focused on the research, development and implementation of innovative technology solutions to allow consumers to safely engage with electronic products of the 21st century. The Company is currently engaged in the business of production, distribution and sales of products intended to protect persons from the harmful effects of electromagnetic emissions, which is produced from electronic devices such as cell phones, Wi-Fi routers, tablets and electric cars to name a few. The Company has developed a technology that restructures and transforms electromagnetic field haze into a more biologically-compatible form to reduce the harmful effects of electromagnetic radiation. The Company's current principal products are the Shield Pro, Aires Defender Pro and Aires Guardian.

For more information, please visit: or contact:

Dimitry Serov, President & Chief Executive Officer
Phone: (905) 482-4667

Investor Relations:

Samina Deen, Head of Partnerships
Phone: (416) 320-1634

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

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