Hill Street Beverage Company announces Appointment of Lori Senecal to Board of Directors

Marketing and communications expert with global experience chosen to become first female Board Member

Toronto, Ontario--(Newsfile Corp. - December 11, 2018) - Hill Street Beverage Company Inc. (TSXV: BEER) ("Hill Street" or the "Company") announced today the appointment of advertising luminary Lori Senecal to its Board of Directors, effective immediately.

Hill Street Chairman and CEO Terry Donnelly stated, "I couldn't be more thrilled to welcome Lori to the Hill Street Board. She's one of the smartest business leaders I've ever come across, and her experience in the advertising industry is unparalleled. She's going to add significant value to our organization, and we're very lucky to have her onboard."

Ms. Senecal served as the Global CEO for advertising powerhouse Crispin Porter + Bogusky from 2015 to 2017, leading their 10 offices globally and helping them win significant business including American Airlines globally, and brands from The Hershey Company and Kraft Heinz. During her time there, Ms. Senecal's leadership and strong focus on talent fueled the agency's entrepreneurial spirit, and led Advertising Age to recognize CP+B among the "Creativity Innovators of the Year" for 2017, while naming Lori among only four "Agency Executives to Watch" in 2016. Prior to her role with CP+B, Ms. Senecal worked in progressive senior roles at advertising agencies McCann and KBS, on clients such as Coca Cola, BMW, Nestle beverages, Molson Canadian, Dos Equis, and Rolling Rock.

Among her many notable accomplishments, Ms. Senecal was included on Fast Company's "Most Creative people in business", on AdWeek's "Top 100 Leaders in Media, Marketing and Tech", and has been both a Main Stage Speaker and a member of the Jury at the Cannes Lions International Festival of Creativity.

"I'm delighted to be joining the Hill Street family," adds Lori Senecal. "I'm very impressed with the thriving alcohol-free adult beverage business they have developed, and excited about what they're doing behind the scenes to set themselves up for dynamic growth as soon as cannabis-infused beverages can be introduced to the market. I'm eager to begin working with their world-class team and to contribute to the company's strategic growth."

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world's most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street's award-winning products have won the Retail Council of Canada's Grand Prix, numerous medals and accolades (including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships), and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street has applied for licenses to produce and sell cannabis-infused adult beverages in Canada, and plans to do so as soon as cannabis-edibles become legal, currently expected by the fall of 2019. www.hillstreetbeverages.com

Follow Hill Street on Twitter and on Facebook.

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "may", "should", "anticipate", "expects" and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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