Happy Belly Food Group's Heal Wellness QSR Announces the Opening of Their Newest Location in Calgary's Bridgeland Neighbourhood

Toronto, Ontario--(Newsfile Corp. - December 1, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce the grand opening of their newest Heal Wellness ("Heal") location in the Bridgeland neighbourhood of Calgary, Alberta. Located at 602 1st Ave NE, this new location is operated by one of our multi-unit franchisee partners and marks Heal's 6th location in the City of Calgary, 9th opened location overall in Alberta, and 12th in Western Canada. Heal Wellness is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

Happy Belly 1

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"Heal's continued expansion across Calgary reflects both the strength of the brand and the confidence of our multi-unit franchise partners in our scalable, asset-light growth model," said Sean Black, Chief Executive Officer of Happy Belly. "Bridgeland has emerged as one of Calgary's most vibrant, walkable inner-city communities, with strong foot traffic, excellent connectivity to downtown, and a mix of young professionals, families, students, and health-conscious consumers drawn to its independent retailers, restaurants, and proximity to the river pathway network and transit. Our new Heal Wellness location at 602 1st Ave NE is positioned to serve guests throughout the day-from morning commuters and office workers to afternoon families and evening visitors-seeking fresh, energizing smoothie bowls, açaí bowls, and smoothies that fit seamlessly into busy, active lifestyles. Opening our 6th Calgary location here, and our 9th in Alberta, is an important milestone as we build Heal into Western Canada's leading smoothie bowl and wellness QSR brand. The restaurant held its grand opening on November 29th and is now open and serving guests."

This opening further strengthens Heal Wellness' footprint in Alberta and across Western Canada and exemplifies Happy Belly's disciplined approach of pairing strong local operators with high-quality trade areas in growth markets. This multi-unit Calgary franchisee continues to build towards their 15-unit signed commitment and continues to expand their Heal portfolio underscoring the brand's attractive unit economics and the growing regional demand for wellness-focused QSR concepts.

Heal Wellness continues to accelerate its expansion across Canada and into the United States, solidifying its position as a leading smoothie bowl and wellness QSR brand. With 28 locations currently operating and over 168 in development, Heal contributes to a broader Happy Belly pipeline of 626 contractually committed retail franchise locations across its portfolio of emerging brands-including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others-at various stages of development, construction, and operation.

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"We are just getting started", said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

Happy Belly Food Group

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, Chief Operating Officer

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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