Holiday Shoppers to Spend 6 Percent More This Season; Use AI for Inspiration and Quality Deals

Boston, Massachusetts--(Newsfile Corp. - September 4, 2025) - Holiday shoppers are expected to spend at least 6 percent more, or up to $1,077 per household, compared to last year,according to Simon-Kucher's highly anticipated 7th Annual Holiday Shopping Report, which provides data-driven insights and explores consumer retail macroeconomic trends. Consumers report stricter budgets and a shift toward quality and value over price in most categories.

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Key Takeaways:

• Holiday 2025 will challenge businesses to capture growth in a cautious, value-driven market.Consumer behavior is shifting in real time as businesses and households respond to ongoing economic uncertainty.
• Consumers are redefining how they spend, what they expect from promotions, and where they look for inspiration.
• A leading study delivering data-driven insights into 2025 consumer preferences, from major sales events to holiday shopping.

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Source: Simon-Kucher

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