Happy Belly Food Groups Heal Wellness QSR Announces the Signing of its Second Franchise Agreement for the Province of Quebec

Toronto, Ontario--(Newsfile Corp. - August 19, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its 40-unit area development agreement for the province of Quebec signed on June 18^th, 2025, and the announcement of its first signed franchise agreement on August 15^th, it is pleased to announce that a second franchise agreement for Heal Wellness has been signed for the province of Quebec. Heal Wellness ("Heal"), a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"This latest agreement represents a continued momentum in Heal's national expansion, especially into Quebec and underscores the growing momentum of Happy Belly's portfolio of emerging brands. With the signing of our second franchisee in Quebec, Heal is rapidly solidifying its presence in the province, demonstrating our ability to successfully introduce and scale brands in new markets. Alongside Rosie's Burgers and Yolks Breakfast, this expansion reinforces Happy Belly's proven track record of building and strengthening emerging concepts across Canada, now making meaningful inroads into Quebec," said Sean Black, Chief Executive Officer of Happy Belly.

"Quebec represents a significant opportunity for Heal, and the addition of a second franchisee underscores the confidence entrepreneurs have in our brand and growth model. Our Quebec-based area developer partners bring deep expertise in launching and supporting brand operations, ensuring Heal's success in the province. This latest franchise agreement demonstrates the scalability of our franchise model and our commitment to building a truly national footprint for Heal Wellness. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada."

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"The Happy Belly portfolio has 616 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.

"We are just getting started," said Sean Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, Chief Operating Officer

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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