Bowmore Reveals Transformational Style and a New Boutique Whisky Collection

Four new whiskies set to showcase the breadth of flavour possibility.

October 31, 2024 1:31 PM EDT | Source: Reportable, Inc.

Etobicoke, Ontario--(Newsfile Corp. - October 31, 2024) - Crafted with intent, Bowmore® has an inherent appreciation as to how each moment comes to bear on the character of our whisky. We make our whiskies this way on purpose, shaping every drop, adding depth and distinction of flavour to shape our multi-dimensional single malt. 

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Key Takeaways

  • As part of a driving commitment to this evolutionary process, there has been a desire to showcase the full spectrum of what Bowmore can offer in terms of flavour. This will see the introduction of a new boutique collection embodying four new whiskies, to support the guiding ambition and provide more choice and variety to the existing and new Bowmore drinker.
  • We recognized a strong appetite for this distinct style of Bowmore and felt confident that it deserved its own dedicated boutique range, offering more choice and flavour diversity within our core portfolio. This collection showcases the exceptional role of Spanish oak Sherry casks in elevating and enhancing the depth and complexity of Bowmore's signature style.
  • Bowmore Sherry Oak Cask Collection will begin to roll out in major cities across Canada in November 2024.

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ABOUT BOWMORE®

For over 240 years, Bowmore distillery has stood on the shores of Lochindaal. Here facing the wild Atlantic Ocean, is home to the legendary No.1 Vaults and the mysterious alchemy within. We are more than an Islay distillery. We are the oldest licensed distillery here.

Since 1779, we've been harnessing time in the creation of our exceptional Bowmore whiskies. This time has enabled us to hone our skills and make intentional choices. This means only Bowmore can unlock the depth and breadth of character.

From the careful and intentional ethos at the heart of the Bowmore Distillery, every step and stage of the process is considered. We put flavour first. Taking traditional techniques and uniting them with creative vision we can ensure that each component plays its part. From floor maltings and peat smoke drying, to the long fermentation and slow distillation. The result of this precise and measured approach can be seen in the distinct flavours that Bowmore is famous for. A truly multidimensional whisky always promising more layers of flavour.

Every bottle of Bowmore celebrates our ability to mature with excellence, aging like no other to capture the definitive expressive character of Bowmore. Over time, our spirit evolves perfectly in cask, creating an enviable inventory of maturing stock and enabling an iconic archive of releases.

Our signature; a remarkably expressive character. We are defined by rich and fruity flavours with a smouldering complexity. Each sip of Bowmore is truly captivating. It beckons you, holding your full attention, pulling you into the present moment. This is the uniquely mesmerizing magic which always reveals more, in every moment, in every sip. From flavour to flair, there is always more in the glass and in the moment. www.bowmore.com

ABOUT SUNTORY GLOBAL SPIRITS

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits' core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.

Contacts
Lindsay Craven
lindsay@praxispr.ca
Brenna Clarke
brenna@praxispr.ca

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/228496

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