Happy Belly's Heal Wellness QSR Announces Signing of Real-Estate Location in Sherwood Park, Alberta

Toronto, Ontario--(Newsfile Corp. - November 29, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has secured another real estate location for Heal Wellness, a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant.

"On October 26^th, we announced a five-unit franchise agreement for our Heal Wellness brand in Alberta, and today we are pleased to announce that the first real estate location of that agreement has been signed as of November 28^th, 2023. The first Heal Wellness location in Alberta will be in the city of Sherwood Park, home to renowned schools, world-class recreation facilities, and almost 4,000 businesses," said Sean Black, Chief Investment Officer of Happy Belly.

"This signing signifies our first location of Heal in Alberta and is a milestone for Happy Belly as we leverage our previous franchising experience to accelerate the organic growth of all our brands, coast to coast. As our stable of emerging QSR brands continues to grow, so does our ability and means to secure prime real estate locations across Canada. The city of Sherwood Park is just outside Edmonton with enough residents to make it the fifth biggest urban centre in the province. It is an ideal city that will expand Heal's customer reach in a demographical aligned area, giving us tremendous opportunity in-store, as well as delivery."

"With an anticipated Q2 2024 opening, we are just getting started to increase our footprint in Western Canada as this is our second secured real estate location for Heal in Western Canada in the last few weeks (out of fifty committed through our area development agreements in Alberta and British Columbia). We anticipate a significant number of openings in 2024 across Canada."

"We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. The rapid expansion of the Heal Wellness brand is a prime example of our ability to execute. As free cash flow increases from the brand, we anticipate accelerating our corporate store development schedule with supplemental growth coming from our franchise program. We are just getting started."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly Food Group
Shawn Moniz
Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

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All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur, and include the future performance of LumberHeads Food Co. Forward-looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedar.com.

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