The Well Told Company Continues Foray into U.S. with Addition of Good Earth Markets and 23 New Independent Retailers

Toronto, Ontario--(Newsfile Corp. - February 9, 2023) - The Well Told Company Inc. (TSXV: WLCO) (FSE: 7HO) ("Well Told" or ‎the "Company"), the female-founded wellness company that offers plant-‎based supplements, remedies, and other functional wellness products, announces it has expanded distribution in the U.S. with the addition of Good Earth Markets as well as 23 new independent retailers including: Cornucopia Foods, Hi Mango Natural Market, Sunac Natural Market, The Local Food Market, and Detoxx Bar Health Food Market in New York; Gold Lion Farm in Georgia; Wildwood Community Market in North Carolina; Rainbow Natural Remedies in Washington; The Market and Marigold Market in Texas; Downtown Grocery in Wisconsin; Healthy Foods LLC in Hawaii; Health In Hand in Ohio; Nature's Gift Organic Market and Healthy Habitz in Michigan; Sunshine Health Market in Louisiana; Nature's Best and Nutrition Center #1 in Kentucky; Chestertown Natural Foods in Maryland; Pass Health Foods in Illinois; Soulberry Natural Market in Pennsylvania; The Goods in Alaska; and Urban Kitchen in Florida.

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These new additions bring the Company's U.S. points of distribution to over 9,200 in little over a year since launch.

Indeed, Well Told launched into the U.S. market in December 2021 with 750 CVS pharmacies; this number has since grown to 1,200 CVS pharmacies and the number of SKUs at CVS has gone from 2 to 10. Following that, the Company launched into U.S. airports in the third quarter of 2022. Since then, the Company has announced it will soon be launching 10 products at Bartell Drugs, the Pacific Northwest division of Rite Aid, as well as launching into Walgreens, the second largest pharmacy in the U.S.,* where products are expected to be on-shelf by Q2 2023.

"We are just getting started in the U.S. and the enthusiasm for our brand on the part of retailers of all sizes is terrific," said Monica Ruffo, founder and CEO. "We continue to feel very bullish about our growth potential and proud of our team's accomplishments to date; just over one year after our launch into the U.S., we will soon be available in three of the largest pharmacy chains in the U.S. which is no small feat."

About The Well Told Company Inc.

Well Told is a female-founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 1,000 pharmacies in the U.S. in addition to being available at welltold.com, on Amazon, and in airports across the U.S.

*According to Statista's Number of stores of the leading drugstores in the United States in 2021, CVS Health and Walgreens Boots Alliance are the two largest U.S. pharmacies by number of stores and Rite Aid is the sixth largest.

For further information, please contact:

Monica Ruffo
Chief Executive Officer
The Well Told Company Inc.
Telephone: +1-855-935-5865

Investor Relations
Aiyana Bradshaw
Email: invest@welltold.com
Telephone: +1-855-935-5865

Media inquiries
Dria Murphy
Publicist
Email: dria@alisecollective.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this press release constitute "forward-looking information" ‎‎as such term is defined in applicable Canadian securities legislation. The words "may", ‎‎‎"would", "could", "should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", ‎‎‎"estimate", "expect" and similar expressions as they relate to the Company, including the Company expecting its products to be available at Walgreens by Q2 2023, are intended to ‎‎identify forward-looking information. All statements other than statements of historical fact ‎‎may be forward-looking information. Such statements reflect the Company's current views ‎‎and intentions with respect to future events, and current information available to the ‎‎Company, and are subject to certain risks, uncertainties and assumptions, including: the ‎‎Company's ability to capitalize on growth opportunities and implement its growth strategy; ‎‎the Company's ability to build its market share and enter new geographies; the total available ‎‎market for the Company's products; the Company's ability to maintain brand development; ‎‎the Company's ability to retain key personnel; the Company's ability to maintain existing ‎‎customer relationships and to continue to expand its customers' use of its products; the ‎‎Company's ability to maintain and expand geographic scope; the Company's ability to obtain ‎‎financing on acceptable terms or at all; the impact of competition; the changes and trends in ‎‎the Company's industry or the global economy; and changes in laws, rules, regulations, and ‎‎global standards. Many factors could cause the actual results, performance or achievements ‎‎that may be expressed or implied by such forward-looking information to vary from those ‎‎described herein should one or more of these risks or uncertainties materialize. Examples of ‎‎such risk factors include, without limitation: risks relating to credit, market (including ‎equity, commodity, ‎foreign exchange and interest rate), liquidity, operational, reputational, ‎insurance, strategic, ‎regulatory, legal and environmental; the general business and economic ‎conditions in the regions ‎in which the Company operates; the ability of the Company to ‎execute on key priorities; the ‎Company's results of operations may be difficult to forecast; the ‎Company is a holding ‎company with its only asset being direct ownership of Well Told Inc.; ‎the Company's success ‎depends upon the continued strength of its reputation and brands; ‎disruptions in ‎manufacturing facilities or losses of site licenses and other qualifications could ‎adversely ‎affect sales and customer relationships; the Company's success depends on its ability ‎to ‎continue to enhance products and develop new products; the Company's suppliers and ‎‎sources for materials and inputs may fail to support demand and increasing raw material ‎‎costs could adversely affect margins; the Company is reliant on third parties for shipping and ‎‎payment processing; the Company's ability to compete could be negatively impacted if it is ‎‎unable to protect its intellectual property rights; the ability to implement business strategies ‎‎and pursue business opportunities; disruptions in or attacks (including cyber-attacks) on the ‎‎Company's information technology, internet, network access or other voice or data ‎‎communications systems or services; the evolution of various types of fraud or other criminal ‎‎behavior to which the Company is exposed; the failure of third parties to comply with their ‎‎obligations to the Company or its affiliates; the impact of new and changes to, or application ‎‎of, current laws and regulations; granting of permits and licenses in a highly regulated ‎‎business; the overall difficult litigation environment; increased competition; changes in ‎‎foreign currency rates; increased funding costs and market volatility due to market illiquidity ‎‎and competition for funding; the availability of funds and resources to pursue operations; ‎‎critical accounting estimates and changes to accounting standards, policies, and methods ‎‎used by the Company; the occurrence of natural and unnatural catastrophic events and ‎‎claims resulting from such events; and risks related to COVID-19 including various ‎‎recommendations, orders and measures of governmental authorities to try to limit the ‎‎pandemic, including travel restrictions, border closures, non-essential business closures, ‎‎quarantines, self-isolations, shelters-in-place and social distancing, disruptions to markets, ‎‎economic activity, financing, supply chains and sales channels, and a deterioration of general ‎‎economic conditions including a possible national or global recession; as well as those risk ‎‎factors discussed or referred to in the Company's disclosure documents filed with the ‎‎securities regulatory authorities in certain provinces of Canada and available at ‎‎www.sedar.com. Should any factor affect the Company in an unexpected manner, or should ‎‎assumptions underlying the forward-looking information prove incorrect, the actual results ‎‎or events may differ materially from the results or events predicted. Any such forward- ‎‎looking information is expressly qualified in its entirety by this cautionary statement. ‎‎Moreover, the Company does not assume responsibility for the accuracy or completeness of ‎‎such forward-looking information. The forward-looking information included in this press ‎‎release is made as of the date of this press release and the Company undertakes no obligation ‎‎to publicly update or revise any forward-looking information, other than as required by ‎‎applicable law.‎

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