Tia Lee Continues to Promote #EmpowerHer Campaign with "Goodbye Princess"

Hong Kong, China--(Newsfile Corp. - February 7, 2023) - Global C-pop sensation Tia Lee's (Lee Yu Fen) newly released single - "Goodbye Princess" - has been going viral around the globe. The "Goodbye Princess" music video has achieved remarkable success in setting a new record for C-pop music, with 48 million views on YouTube within 10 days. Following this huge accomplishment, TikTokers all around the world have been quick to join the rally by jumping on the #EmpowerHerDance trend shortly after the global launch of the #EmpowerHer initiative by Tia.

Tia's #EmpowerHer campaign encouraging women to embrace true self to find strength

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The "Goodbye Princess" campaign has continued to build momentum from the enthusiasm generated during the pre-release campaign. Humbled by how fans have connected with the mini-series and hit song, Tia announced that she would continue to promote the #EmpowerHer campaign last week. As of today, Tia has joined forces with four charities on a shared mission to empower women. Tia believes in supporting and raising awareness of the work they are doing to empower women and girls around the world. Fans can help this cause by watching the "Goodbye Princess" music video on YouTube. Each view raises funds for Tia's #EmpowerHer partner charities.

Rise of the Global #EmpowerHerDance TikTok Dance Challenge with the popular TikTokers in Australia, New Zealand, Middle East and the UK leading the charge

Dancers from different countries have risen to the challenge of covering the signature choreography to "Goodbye Princess" on video platform TikTok, featuring energetic yet rhythmic full body movements and a signature 'goodbye' hand gesture.

"Goodbye Princess" Still and Motion Videography BTS

The launch of the song was preluded by the pre-release campaign for "Goodbye Princess." It began with a 6-part animation series, detailing Tia's journey with a hauntingly whimsical narrative, taking the audience through her time in the music and entertainment industries. It uniquely brought together animation, music and fashion videography - accumulating 100 million views in less than a month - which can be viewed here.

Stay tuned for Tia's next steps by following her official social media platforms on Instagram, YouTube and Facebook for more information.

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