Underlining (Nailboo, Hide and Tatbrow) Welcomes Top Executive Tobias Kuetscher

Miami, Florida--(Newsfile Corp. - February 3, 2023) - Leading beauty brand developer Underlining looks forward to an exciting 2023, as the company recently announced Tobias Kuetscher as its new Chief Growth Officer. Underlining is reimagining the world of beauty and wellness with its breakthrough cosmetic products. With brands like Nailboo, Hide, and Tatbrow, Underling is positioned to make waves throughout the nails, eyebrows and skincare subsectors of the beauty industry.

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Tobias Kuetscher

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Tobias Kuetscher joins Underlining from a multinational consumer goods company, where he most recently served as General Manager of Europe and Asia Pacific. Kuetscher is positioned to bring twenty years of beauty industry experience, with leadership roles held in General Management, Marketing, and Sales, to Underlining.

As Underlining's new Chief Growth Officer Kuetscher will be part of the Global executive team, strengthening the company's multi-channel growth initiatives and leading the global expansion.

Raz Romanescu, CEO and Co-Founder, said, "We are thrilled to be able to excite Tobias Kuetscher with our extraordinary success story and win him for our leadership team. Tobias brings an extensive network and expertise in the beauty industry globally that will help us further advance our strategy and organization as well as reach our ambitious growth plans."

Romanescu, Kuetscher, and the Underlining team are heavily expanding their footprint in North America with many new collaborations slated to activate in Q1. The team will be rolling out products in Walmart and CVS.

With Nailboo's vegan and cruelty-free innovative dip powder kits, Hide's extensive skincare and makeup inventory, and Tatbrow's precision brow products, Underlining - with the help of Kuetscher - is sure to grow its brand in 2023.

Media Contact:

Name: Tobias Kuetscher
Business Name: Underlining
Media Contact: press@underlining.com

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