Webinar: Personalize the Car Buyers Customer Journey
January 12, 2022 6:23 AM EST | Source: Reuters Events
London, England--(Newsfile Corp. - January 12, 2022) - Join the Reuters Event's latest Automotive webinar panel discussion where you will learn from:
- Michael Famiglietti, Senior Vice President Manufacturer Relations, Dealer Operator, Penske Automotive Group
- Andy Thomas, Americas VP of Marketing, McLaren
- Ayman Moussa, President and CEO, Carnamic
- Moderator: Steve Greenfield, CEO and Founder, Automotive Ventures
The time has come to move from a reactive method of communicating with customers to a more proactive approach. Car buyers want and expect their end-to-end journey with your brand to be tailored to their needs and preferences. With so much more of the customer journey taking place online - how can we combine digital and physical channels to create a holistic, scaled and personalized experience that suits every customer's needs?
Join us as we discuss:
- How to onboard and deploy the customer data that will enable you to deliver communications that are both personalized and timely
- Maximize commercial success with a marketing strategy led by the customers' needs
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/109862