Esports Entertainment Group Partners with NetEase to Become Official Tournament and Broadcast Provider of Naraka: Bladepoint
Newark, New Jersey--(Newsfile Corp. - October 22, 2021) - Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the "Company") and their EGL brand have signed a partnership with NetEase (NASDAQ: NTES) to become their official North American tournament and broadcasting provider for Naraka: Bladepoint, running the entirety of the Morus Cups Seasons One, Two, and Three, which take place between September and November 2021. The Company will run the tournaments as well as produce the broadcasts to cover it all. This partnership is another six-figure source of revenue for the Company.
The partnership's promotion began at the end of August with the Asura Showmatch, with players getting an opportunity to go up against some of the world's most popular streamers. The event drew over 85,000 viewers.
"Naraka: Bladepoint has already taken the gaming world by storm, and we are hoping that in working with NetEase, we can build a fun, competitive and sustainable esport ecosystem," said Glen Elliott, General Manager of EGL. "It's a pleasure working with such a global giant like NetEase on launching their esport activation around its new exciting game, Naraka: Bladepoint."
Each of the three seasons of the Morus Cup will be narrowed down through three stages with each having a distinct prize pool of $20,000, including a qualification into the December Grand Finals that has a $100,000 reward. The Grand Finals will be broadcasted live in studio.
"We couldn't be more thrilled to partner with Esports Entertainment Group and EGL to bring an amazing gaming experience to our Naraka: Bladepoint players," said Archer Wang, Marketing Executive of NetEase's 24 Entertainment. "With the success of August's showmatch, we are more than confident in Esports Entertainment Group's ability to create a top notch event for both our competitors and viewers."
The Morus Cup kicked off on September 4 and Naraka: Bladepoint looks to be one of the battle royale genre's hottest new entries. Naraka: Bladepoint has recently been nominated for a Golden Joystick Award in the category of Best Multiplayer Game.
About Esports Entertainment Group
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.
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