Clairol, Inventor of the At-Home Hair Color Category, Reinvents Itself for a New Generation of DIY Beauty Lovers
Toronto, Ontario--(Newsfile Corp. - March 29, 2023) - Clairol, the pioneer of at-home hair colour, announced a new global campaign, It's So Me, featuring a collective of nine real women and creators, each bringing to life the Do-It-Yourself (DIY) expressive spirit of Clairol hair colour.The first global campaign in more than five years, It's So Me underscores the brand's modernized strategy of connecting to individuals across a spectrum of ages and demographics. Each woman featured represents...
2023-03-29 8:00 AM EDT
Clairol Launches 2 New At-Home Hair Coloring Innovations Inspired by the Latest Trends in Canada
Toronto, Ontario--(Newsfile Corp. - February 10, 2023) - Disrupting the at-home hair coloring aisles yet again, Clairol, the hair coloring pioneer, debuts two products that deliver salon-quality color and style from home. Informed by customer needs and insights, Root Touch Up Color + Volume 2-in-1 Spray and Natural Instincts Bold work on an array of hair types and textures.Root Touch Up Color + Volume 2-in-1 Spray is a multipurpose temporary root touch up spray that instantly covers grays,...
2023-02-10 8:00 AM EST