Vertical Impression Real-world Attention Data Joins Adelaide Omnichannel Measurement Standard in Out-of-Home Industry First

Toronto, Ontario--(Newsfile Corp. - June 16, 2026) - Vertical Impression (VI), the company behind the largest real-world, creative-level attention dataset in out-of-home (OOH) advertising and Adelaide, the global standard for attention-based media quality, today announced a partnership that brings out-of-home attention data into an omnichannel media-quality standard. Vertical Impression — the creator of the largest real-world attention dataset in out-of-home advertising built over the past...

2026-06-16 7:00 AM EDT