Broadreach Medical Resources (BMR) Announces Rebrand to HarmonyRx, Reflecting a New Era of Clinical-First Pharmacy Benefit Management

New York, New York--(Newsfile Corp. - January 7, 2026) - Broadreach Medical Resources (BMR), a leader in pharmacy benefit consulting and strategic clinical management, announces our rebrand to HarmonyRx-a name that represents the company's evolution, mission and commitment to aligning clinical excellence with financial value. The new brand identity reflects HarmonyRx's philosophy: that the most effective pharmacy strategies bring together evidence, clinical insight and cost stewardship into...

2026-01-07 8:08 AM EST