Behavioural Science Research Reveals Key Spending Drivers for Airline Passengers in 2025

Extensive new research has identified the key behavioural patterns that will shape passenger spending trends on major airlines in 2025 and beyondFeeling valued, moments of pleasure and novelty were the most important overarching motivations influencing passenger's airline choiceTrust and reliability were seen as less important and had the least bearing on passenger's choice and spend Expert warns that airlines must embrace a new era in air travel design and customer experience if they are to...

2024-10-22 1:07 AM EDT