Toronto, Ontario--(Newsfile Corp. - October 23, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that its multi-branded multi-unit franchise partner, Carma Hospitality, has secured their fourth (4^th) real-estate location for Rosie's Burgers ("Rosie's") in Quebec's iconic Mont Tremblant. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes - delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

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"Mont Tremblant represents another high-quality market for Rosie's as we continue accelerating our Quebec expansion strategy," said Sean Black, Chief Executive Officer of Happy Belly. "Our franchise model is designed to scale alongside operators who share our commitment to operational excellence and an exceptional guest experience. This newest location will be operated by Pietro and the team at Carma Hospitality, one of our experienced multi-unit, multi-brand operators, in the heart of Mont Tremblant. The signing of this location will be their fourth of a committed ten-unit agreement, further reinforcing the strength of our franchise system, our disciplined approach to site selection, and the growing demand for Rosie's across the province. We believe the brand is well positioned for continued expansion in markets with favourable demographics, consistent daily demand, and strong underlying business fundamentals.

Mont Tremblant represents an exceptional market for Rosie's Burgers, combining a strong year-round local community with one of Quebec's most recognized and highly visited tourism destinations. Tremblant Resort attracts an estimated 2.6 million visitors annually, while the broader Laurentians tourism region welcomed approximately 6.6 million tourist visits in 2025, generating roughly $2.1 billion in annual visitor spending. Best known as a premier ski and mountain destination, Mont Tremblant has also established itself as a true four-season market, drawing visitors for skiing and snowboarding in the winter and for hiking, cycling, golf, festivals, events and lake activities throughout the warmer months. This consistent flow of residents, weekend travellers and international tourists creates a strong environment for Rosie's approachable, high-quality burger concept and provides an exciting opportunity to introduce the brand to a large and diverse customer base in one of Quebec's most popular destination markets.

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Rosie's Burgers is in a strong phase of national expansion, with 20 locations open and more than 110 secured under multi-unit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven track record in the burger category, a high-performing franchise model, and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand. Our dual expansion strategy combining franchised growth with targeted corporate store openings underscores our commitment to disciplined, predictable growth as we advance toward becoming Canada's leading restaurant consolidator.

"We are just getting started," said Sean Black.

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The Company also announces that John Delutis ceased to serve as its Chief Operating Officer effective September 29, 2026. The Company thanks Mr. Delutis for his contributions during his tenure and extends its best wishes for continued success and fulfillment in his future professional and personal endeavours.

About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighborhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") a leader in acquiring and scaling emerging food brands.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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Source: Happy Belly Food Group Inc.