Tampa, Florida--(Newsfile Corp. - September 1, 2026) - STRYKTM Brands, maker of pouches powered by Nixodine®, the tobacco-free, elevated and modern pouch, today announced the appointment of Marchant Kuys as President and Chief Executive Officer. Kuys will lead the company as it scales manufacturing, distribution, and brand presence globally and help build the next generation of adult-consumer pouch products.
Max Krangle, the current CEO and one of the Founders, will move to become General Counsel. STRYKTM thanks Max for this service as the CEO to get the business to this exciting point in its evolution. The other two Founders: Jay Wilgar transitions to Co-Founder and Chief Investment Officer and Bryan G. Jones becomes Co-Founder, Chief Commercial Officer and remains Executive Chair.
Kuys brings more than three decades of leadership experience across global consumer products, most recently as Regional President, Americas, at JTI (Japan Tobacco International), where he was responsible for developing the company's businesses across North and South America. Previously, he led JTI's markets across Taiwan, Ukraine, the Caucasus, Moldova, Belarus, and Central Asia. A South African national, he is a Chartered Accountant by training. Kuys earlier held senior finance and general management roles at Cadbury Schweppes (South Africa) Limited, a Finance Director of National Brands, and as Finance Director of Avis Fleet Services.
"Marchant has built and scaled consumer businesses on four continents, and he knows the category and the adult consumer as well as anyone in the world," said Bryan G. Jones, Co-Founder, Chief Commercial Officer and Executive Chair. "STRYKTM is creating an entirely new category with Nixodine®, and Marchant is the leader to take it from breakthrough product to household brand."
"STRYKTM has done what the industry has been chasing for years: a true, elevated and modern pouch that contains no tobacco," said Kuys. "The category opportunity is enormous, and the foundation here - the product, the science, and the team - is exceptional. I'm looking forward to building STRYKTM into the defining brand of the space, responsibly and at speed." Marchant assumed the role effective August 1, 2026.
About STRYKTM
STRYKTM is powered by Nixodine®, a patented, tobacco-free next-generation nicotine alternative, STRYKTM pouches are available in Apple Cider, Spearmint, Wintergreen, Citrus, and Mocha and are intended only for adults aged 21+. Made in the USA.
Learn more at strykbrands.com.
Media Contact
Bryan G. Jones
Co-Founder, Chief Commercial Officer and Executive Chair
STRYKTM Brands
bjones@strykbrands.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/312480
Source: STRYK Brands